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Healthy Wealthy & Smart is where healthcare meets business. We interview innovators in healthcare, physical therapy, and entrepreneurship to draw our their expert tips, tools, and strategies to ensure both positive outcomes for your patients and your business.
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Now displaying: Category: general
Apr 12, 2021

In this episode, Net Health's Daniel Folsom talks about how to use Google ads and how to boost your SEO to drive more potential clients to your business. 

In this episode we discuss: 

- How to use online directories to boost your SEO

- The importance of online reviews 

- The ins and outs of running a Google Ad

- Are Facebook ads worth it? 

- How to prepare to run an ad on either Google or facebook

- and much more! 

 

More about Daniel: 

My Name is Daniel Folsom the account executive for the Digital Marketing Group at Net Health.  I have 20+ years’ experience in the healthcare world through sales and practice development. I live in the beautiful state of Georgia and have two kids (four-legged) Jon Jon and Oliver. I have a passion for helping private practices find ways to grow their brand and sustain a healthy level of consistent revenue through patient engagement.

 

Resources: 

Rehab Therapy Outpatient Services 101: How to Expand into the Home or Assisted Living Facility.

Free Market Scan

Daniel's LinkedIn

 

Subscribe to Healthy, Wealthy & Smart:

Website:                   https://podcast.healthywealthysmart.com

Apple Podcasts:        https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264

Spotify:                       https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73

SoundCloud:              https://soundcloud.com/healthywealthysmart

Stitcher:                      https://www.stitcher.com/show/healthy-wealthy-smart

iHeart Radio:              https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927

 

Read the Transcript:

Speaker 1 (00:07):

Welcome to the healthy, wealthy, and smart podcast. Each week we interview the best and brightest in physical therapy, wellness, and entrepreneurship. We give you cutting edge information. You need to live your best life. Healthy, wealthy, and smart. The information in this podcast is for entertainment purposes only and should not be used as personalized medical advice. And now here's your host, Dr. Karen Litzy.

Speaker 2 (00:35):

Hey everybody. Welcome back to the podcast. I'm your host. Karen Lindsay and today's episode is brought to you by net health. So net health has a great new webinar coming up tomorrow, April 13th at 2:00 PM. Eastern standard time with Ellen Strunk. She is a physical therapist, owner of rehab resources and consulting, and his net health guest panelists discussing rehab therapy, outpatient services. One-On-One how to expand into the home or assisted living facility. Ellen lectures nationally on the topics of pharmacology for rehab professionals, exercise and wellness for older adults, coding billing, documentation for therapy services, and the importance of functional outcomes to value based payment, head over to net health.com/litzy to sign up as a bonus. When you sign up for the webinar type, Litzy in the comments section of the registration show up to the webinar and net house. We'll buy lunch for your office. Once again, that's net health.com forward slash L I T Z Y.

Speaker 2 (01:32):

To sign up now on today's podcast, we are talking all about S E O for people who aren't familiar. That means search engine optimization. And my guest is Daniel Folsom. He is an account executive for the digital marketing group at net health. He has 20 plus years experience in the healthcare world through sales and practical development. He lives in the beautiful state of Georgia has two kids, four legged, John, John, and Oliver. And he has a passion for helping private practices, find ways to grow their brand and sustain a healthy level of consistent revenue through patient engagement, which is something we all want if we own our own practice. So today we talk about digital marketing. We talk about search engine optimization. What it is, is it dead? Is it alive? How can you make your website more SEO friendly? We talk about Google and Facebook ads and are they really worth the cost?

Speaker 2 (02:30):

And guys, this is a deep dive. This is really talking about Google ads and definitely Google ads more than Facebook ads. But boy did I learn a lot and Daniel is very generous. He is offering a free market scan, covering all online directories, which there's like, guys are so many. I had no idea all these online directories that will make a difference in where your podcast is ranked on Google. And so what the folks at net health are, is a free market scan, covering all those online directories to see if you're in there or not tedious work folks. You don't want to do this yourself. So Daniel talks about how you can get that free scan in today's podcast. So everyone enjoy,

Speaker 3 (03:16):

Hey Daniel, welcome to the podcast. I'm happy to have you on the show this week. Thank you very much. Happy to be here. Great. And today we're talking about, I think something that can affect every single physical therapist that has a website, every company, every individual therapist, and that is looking at SEO or search engine engine optimization. And we're also gonna touch on online ads, Facebook ads, Google ads, things like that, but let's start out with SEO. So here's the question is the title of the episode is SEO dead. Absolutely not. That's the biggest question that we have to answer today, right? How are you found online when you're found, what does that online reputation look like for your Google ads? So when I find you, what does it look like? Funny, kind of a funny story. I was working with a physical therapist group last week and we've looked at their Google listing and they actually had a picture of chilies.

Speaker 3 (04:22):

So what happens is, and I thought, well, Hey, if you're cracking backs in ribs, I think I want to make an appointment, right? That would be a win-win yet what Google does. If we don't actually create that directory and clean it up is they take the Google earth pictures that attached to your address and they put those images on. So if you haven't looked at it, definitely take a peek at that Google listing anyway, yes. With our SEO, try to get back to that. We want to know what you look like across these search directories. Can people find you with your address and they call you from your phone number. If they look at these directories, are these directories actually clean with reviews? Are you getting good reviews? Are you responding to the negative reviews? So all of this goes into making up that SEO.

Speaker 3 (05:12):

You know, I always say, if people ask me, you know, when, when should we start SEO? And, and as I mentioned, you should have started 20 years ago. And when you say looking at all these different directories how many directories are there? And can you give some examples? Because I just think, well, Google, what are the other directories? So there are 72 plus directories. And when we talk about directory management, we talk about 72 different directories. The reason we talk about 72 is those are what massage, Google analytics to make Google happy. So Google actually sends these small bots out across all of these different directories to make sure they're consistent across internet. And that affects your Google analytics. Of course. So these bots also work in tandem with Google because they want to be the next game on the net. They want to be the next big game on the street, right? So they're sending bots out to find information. So when we run what we call a business scan here at net help, we are running that business scan to look at how accurate all of these directories look for you. You will find if you've had a practice purchase, if you have gone by a different name, if you've moved locations, a lot of these directories are going to be out of line. So if anyone's using those, they're either going to go to the wrong address. They're going to see the wrong name so forth.

Speaker 4 (06:37):

And what, so aside from Google, what are some of these directories? Is that like Yelp or is it, is that one or no,

Speaker 3 (06:46):

We, we have Yelp, we have yellow pages. We have Google business, we have Facebook and using a service, you know, a service we'll actually go in and create those directories so that they're all consistent. More importantly, they go in after that and lock those directories for you, which means they can never be changed or modified unless we go in and actually change your modified those directories for you. You know, some of the other search directories, we talk about Yahoo four square city search MapQuest, local database, a few more just to add on.

Speaker 4 (07:21):

Yeah, that's a lot. Okay. So what you guys do is you scan all of these directories to make sure that it lines up with what your, what and where your business is, and then absolutely. And then you make it so that people can't hack into it, or can people still hack into it and kind of screw that up. Or

Speaker 3 (07:45):

Nope. Once these directories are locked, we actually claimed the directories. We clean up that directory management and cleaning up that directory management. We're going to make sure that we've got consistent pictures of the practice. We've got pictures of the team, maybe of the owner with a nice blurb there. So all of these directories are going to look consistent. And of course the goal here is to create a beautiful story, right? So if I search physical therapy near me, I go to your Google ad, your Google ads, beautiful with pictures and reviews and things that click on your website. It then translates the story over to your website. So it's a nice flow from the original organic search all the way to your website.

Speaker 4 (08:26):

When, what else goes into SEO, because I know people talk about SEO and we always just think, Oh, it's just maybe cleaning up these directories, but I know that what's on your website and maybe the backend of your website also counts for SEO. So can you talk a little bit about that?

Speaker 3 (08:49):

Sure. So when we talk about your website, we want to talk about keywords that drive to your website. So in using a vendor for your website, you want to make sure that you keep those keywords accurate and you also keep them fresh. For example, when microneedle and came out, we wanted to make sure that we added any of the search words for microneedling in, into those keywords to drive traffic. So we look at the meta tags, we look at the data tags, we look at the backend of what that website is there for, because again, that organic search with Google is the happiest that Google analytics, that it makes it the happiest there. So that's what we're really doing when we drive that traffic with those back keywords. You know, I think a lot of people too, when we talk about websites, miss the opportunity to blog and blogging is huge in having searchable content. You know, let's say you just came back from a wonderful conference and you learned all these cool new techniques or, or services that you can offer going in and creating a blog about that makes it searchable content. Again, we're driving that organic traffic directly over to your website.

Speaker 4 (10:06):

And if you can drive more organic traffic, does that bump you up in the Google search? Because everybody's like, Oh, you want to be on the first page of Google.

Speaker 3 (10:15):

Right. Right, right. Where do you hide a dead body, the second page of Google.

Speaker 4 (10:20):

Right. So how do we, how do we, so obviously adding a blog, making tree of these keywords, making sure all of these directories are up-to-date and locked in. Is there any other tips or tricks that can bump you up in the Google in the eyes of Google without having to pay for it? Cause we'll get into ads in a little,

Speaker 3 (10:42):

Right. You know, that Karen is a beautiful equation that deals with how old is your domain? Are you garnering reviews? Are your directories established and consistent? So there is a really long equation that goes into making that very, very happy. Of course, you know, running ads can potentially puts you on the first page. And when we talk about ads, we'll talk about what that looks like. But putting you on the first page, it's just a lot of consistency and it's a lot of work to check the right boxes as far as what SEO means and what makes Google happy for you. Okay.

Speaker 4 (11:20):

Right. So doing all these things that we just discussed, obviously very helpful. Right, right, right. And the more you update your website, does that help to boost it up?

Speaker 3 (11:32):

Absolutely pleased fresh content every month, whether it's an e-book, whether it's a newsletter, whether it's a blog post, whether you're just changing staff names, we want to keep that website fresh. You know, part of what we, we pride ourselves on at net health is every month and account manager is actually going to go with the customer. We're going to make sure that we're pushing out those blogs. We're pushing out those eBooks. We actually set up cadences for the month ahead of us just to make sure that we're tackling maybe seasonal issues as well. So let's say it's winter time, everybody's slipping and falling. How are we addressing that type of searchable content as well, pulling that organic traffic over to your site.

Speaker 4 (12:17):

So now let's move on to ads, right? So you've got Google ads, Facebook ads. The big question everyone wants to know is where can I get the most bang for my buck,

Speaker 3 (12:30):

Bang for your buck. Here's what we need to do everybody. Before we dive into ads, we need to make sure running an ad for you even makes sense. If you just take money and put it into a pay-per-click ad, it's probably not going to work. You know, one of the things that we do at net health with our customers is we do a forecasting call. That forecasting call looks at your geographic area, longitude latitude within 30 miles, because that's generally the driving distance. People are going to come to see your location. And then we type in keywords. I want to see if enough people are searching for those keywords. You know, you could put $2,000 into an ad, but if you have 20 people searching for the keywords that are relative to your services, it's probably not going to be a good return on your investment.

Speaker 3 (13:17):

So with that forecasting call, we look at those keywords and we also see how much they cost. You know, as we kind of spoke about earlier, those keywords could literally drive your ad budget way out of socket. I've seen people who have run ads in the past that it did make sense to run ads, but they had an ad budget of $400. When we look at that ad budget, we have to tie it into what does a conversion look like? And a conversion is when someone searches for your words goes over to your ad, clicks on that ad and fills it out. So that's somebody that converts over. Now we call that a lead. So this is someone that has engaged. They're looking for your services, they're in your target area, they're searching for your keywords. And they said, Hey, we are looking for you.

Speaker 3 (14:12):

Now, the other thing when we run these ads to care is which is very, very important is we need a really good call to action. And what does that call to action mean? You know, I think for everyone, this can be unique to the practice, with their call to action. It's something that's going to engage them to take the next step. You know, I have some people who use eBooks and toolkits and things that, you know, fill this out and get the free toolkit or ebook. We generally find that people generally just want the ebook. They really don't want an appointment. So when we really look at a conversion here, we really want to something unique. You know, the cool part of forecasting is we can actually look at what other ads are running, what their calls to action are. So we can really kind of create a unique structure to walk that practice through having an amazing call to action and filling out the form to have that conversion into the lead. I have to say some of the more successful physical therapy practices that are using any type of ads right now, last month, we had someone who ran a targeted ad that gave away a free 30 minute back massage. He had well over 50 participants fill out his lead form, which was huge. I didn't always, I mean, I didn't know that many people needed they're bankrupt, but obviously they do.

Speaker 4 (15:36):

Right. And what other call to actions have you seen that have been really successful? Like I know a lot of people will say, you know, a free, you know, 20 or 30 minutes call or, or screen or something like that. But what, what else have you seen that has really worked?

Speaker 3 (15:59):

Usually you want to tie it to something within your services that keeps the person engaged or will engage them. For example a physical therapist was really focused on their, their dry needling and they actually did this hot patch. It was almost a massage machine as well. So after the dry needling, you literally sat on this like hyperbaric type chamber chair and got this warm back massage. That was a part of it as well. Now that was after the third visit. So of course at that point they've got the patient engaged with it. Again, we usually find toolkits eBooks and things really aren't that effective, but something tangible that the patient can actually use or have you know, we've even had people tie them around Starbucks gift card with, we all have our Starbucks.

Speaker 4 (16:56):

Right, right, right. So really taking some Liberty here to be quite creative, correct? Correct. Okay. And you had mentioned something in talking about the ads about the price of keywords. Can you talk about that a little bit more? Because I know it's definitely something I don't understand. I'm sure it's a lot something, a lot of the listeners don't understand. So go ahead.

Speaker 3 (17:20):

Sure. So when we, when we look at the forecast, we actually look at the keywords of course, for the services that are offered there at the practice, those keywords, and what Google will tell us is, is what people were paying for those keywords. So the funny part about keywords is in certain areas, some lawyers may be bidding on those keywords as well. So we generally want to keep the costs, the cost per click below $3. If it's above dollars, we really want to see if it makes sense for our practice with their budget. And of course, what outcome they're looking for. Does it really make sense for you to run these ads? Sometimes it does. Sometimes we can have a great return conversion level. Other times we may want to look at some other keywords and other prices just to make sure that, you know, again, this is going to be affordable for the practice and we're going to bring the number of conversions that they need to make this profit.

Speaker 4 (18:17):

And so for example a keyword like low back pain might be worth, I'm just going to make this up here for $4. Whereas shoulder pain might be worth $3. Like, is that how that works?

Speaker 3 (18:33):

You got it. Yep. Yep. The biggest trend difference that you see right now is physical therapy. Of course, near me. Where, of course that's an extremely popular keyword search. I've seen it cost 58 cents in certain areas. Right now in Seattle, it's $58 for late work.

Speaker 4 (18:56):

Okay. So if you're running a Google ad and you have back pain in your ad, it costs $58 per day,

Speaker 3 (19:06):

$58 for someone to search for that in your area, click on your ad, just click on your ad.

Speaker 4 (19:15):

Wait. So if five people click on your ad in one day, it costs you like $300.

Speaker 3 (19:24):

Correct. Do you see what ads can fail for people who aren't doing proper form?

Speaker 4 (19:28):

I see. Yes I do. Now. Okay. Now this is making much more sense, much more sense. So you really want to know how much those keywords cost to see, like, if it's worth it or can you put in a different keyword and still get that demographic and okay.

Speaker 3 (19:47):

Absolutely. So some of the things and part of the service of net health that we provide is we provide weekly checks. So we actually go in and you can bid on words every week. So some of those higher dollar words for our customers, there's no guarantee that you're going to win, but if you're paying $10 for physical therapy near me and you bid three 50 on it, you win the bid. Guess what? For the week you actually get $3 and 50 cents. You save $7 for every click for that. We also go into the ad. We look at stale keywords. So if all of the keywords that we have, and you can have up to 50 plus keywords here that we're talking about in a plan we look at what words really are stale. We want to pull those words out because they're just kinda sitting there doing nothing in our, in our campaign.

Speaker 3 (20:34):

And then we want to put in those active words. So we want to look at what new words may have come up within the week. Also Google gives us a ad score. So if your ad is not running at a hundred percent, we want to make sure that it is running at a hundred percent. So we look at what Google tells us of why it isn't. And we go in and repair that for you. We also, every two weeks make sure that we have a call with our clients just to make sure the ads are running correctly. We're making sure that they understand the keywords because as you can envision, we're bringing the horse to water. It's up to them to teach them how to have that horse drink the water. So we really have to do a lot of sales training on, on what that conversion looks like. You know a few weeks ago we had our podcast on purpose, the profit, and you know, the big comp topic of conversation was, you know, how well trained is your, your front desk staff and answering the phone. So, you know, I really depend a lot on that when we talk about these, these ads, because of course these are hot leads, ready to schedule an appointment. What does that look like when they're actually called for that follow-up

Speaker 4 (21:45):

And where are these Google ads showing up? So are these the things like if I go onto a website and I see a banner ad or something, is that a Google ad? Or is it only like when you go into Google and you type in physical therapy near me and you see those ones above the fold, the T ad, is that the only place? Right?

Speaker 3 (22:08):

So, so, so it can be a banner ad. It can be the ladder, as you mentioned, that says, ad generally it's the ladder that says add there, it pushes it to the top, you know? And I think a lot of people get really confused with that because they think, Oh, if I run an ad, I'm going to be at the top of Google. What they don't understand is Google only a lot certain ad spaces on each page, you can have two to three at the top. You can have two to three at the bottom. And that is all based upon the number of people that you actually have in that search criteria. So you could easily pour $2,000 into an ad and be on the top of page two, which again, who's going to look for you there. So one of the things that we really dive into when we run these ads is where are you going to be on that page placement? And where are we going to be able to put you? Because of course it's very important.

Speaker 4 (22:58):

And in these ads, I mean, are, is, are there photos, are there videos or is it just texts? There is

Speaker 3 (23:07):

Absolutely. So when we talk about the Google ad, it actually is, it looks like a landing page. So when I click on physical therapy near me and I see Karen physical therapy, I'm going to click on that. It's going to take you to the landing page. Now that landing page again, as we go back to create this beautiful digital marketing story should look just like your website, which should look like your Google directory, which creates this beautiful flow over. Now, that landing page is going to have graphics on it. It could have videos on it. Of course this is where we were going to have your call to generally we ask for name, email address, phone number, and maybe some other information that you want to gather. For example, you know, tell us how we can help you. You know, when would you like to be contacted?

Speaker 3 (24:00):

Those types of things are important on there as well. The beautiful part of filling out that ad for us is that it actually goes into a lead database. So from that lead database, we can actually nurture that lead for our customers, with eBooks, with personal letters. I love the nurture campaigns to be very personal. You know, let's get to know who the physical therapist are there. Let's get to know who the front desk staff is. So let's send out some really good tailored, personal messages, say, Hey, thanks for clicking on our ad. We'd love to help you. This is Megan she's at the front desk. She can help with that. This is Dr. Smith. He's going to be able to help with it really puts the face and the name together, which creates again that beautiful story and a lot of familiar nurse with the ad. Yeah. Okay. All right. Well, this is so much more robust than I had originally thought. This is great. Now let's talk about Facebook ads because with this, I would think, well, if your ideal, customer's not on Facebook, obviously you're not going to be running a Facebook ad. So how effective are these Facebook ads?

Speaker 2 (25:12):

And on that note, we'll take a quick break and be right back, be sure to sign up for net health next webinar, which will be Tuesday, April 13th at 2:00 PM, entitled rehab therapy, outpatient services, one Oh one. How to expand into the home or assisted living facility. Their guest panelists will be Ellen Strunk, owner of rehab resources and consulting head over to net health.com/glitzy to sign up as a bonus. When you sign up for the webinar type Lindsay in the comment section or the registration show up with a webinar and net health, we'll buy lunch for your office. Once again, that's net health.com forward slash L I T Z Y

Speaker 3 (25:54):

Facebook ads can be really effective. You know, where we win with Facebook ads is target marketing. So with our ads that we're running they're actually going to be slow creep ads. So they're not kind of those, those strange ads over on the right that nobody hardly ever looks at. These are actually in the feed. So as you're looking at Sonia's wedding photo and Katie's baby picture, you're actually going to see the ad. Now, when we talk target marketing for Facebook, we're really talking about who you want to attract as your patient. So if you're looking to grow your 30 to 45 year old demographics within a certain zip code with Facebook, we can really, really target out who sees that ad to make sure that we're achieving your key goals are to grow the market within that targeted area.

Speaker 4 (26:49):

So yeah, you can really get like drill down to really your ideal patients.

Speaker 3 (26:59):

Absolutely, absolutely. You know, the good part about running Facebook ads is it's fairly inexpensive. I will say the rate, the return on Facebook ads, isn't near what it would be running Google ads. Big only because you've got to think with Google, we have 200,000 people searching for physical therapy near me with Facebook. We've taken that and we've really targeted down to kind of a small pocket of people that are going to be looking for that ad. Again, the Facebook ad is going to be like the Google ad. It's going to be beautiful pictures. It's going to be a nice call to action. It's going to be something that's going to engage them and want them to click on that ad to fill out that call to action form.

Speaker 4 (27:41):

Got it. And what are some big no-nos if you have big no-nos for, for Google ads or big no-nos for Facebook ads?

Speaker 3 (27:51):

You know, I think some of the big no-nos are over promising and under delivering on your ad. You know, when we talk about these ads, we really want to make sure that they don't go stale. So that's another big no-no that people don't really understand. So, and when we talk about an ad going stale, we actually talking about keeping some of those higher dollar keywords that aren't really searchable right now and taking them out if people really aren't looking for them, because as you pointed out in the example, if you've got a $58 per click and you've got 30 people or three people clicking on it, it's a stale keyword. It's still taking a lot of money from your ad dollars. So we really got, I think that's the biggest no-no here. And a lot of that is just us making sure that we're doing that for the customer.

Speaker 4 (28:43):

And what about Facebook ads? Any big no-nos there?

Speaker 3 (28:47):

You know, I think with Facebook ads, again, you just want to keep them simple. I think in this philosophy of life kiss, keep it simple. You know, with Facebook ads, a lot of our customers really want to get involved, almost tell a complete story in that Facebook ad. And you really, really want to use that ad as if I'm looking at this for two to three seconds, what am I going to get out of it? So I think a lot of people over-complicate their Facebook ads. And of course you lose your audience at that point, they should be able to in literally two seconds, scroll your ad, see your good call to action, who you are, what you're trying to accomplish and send that right over again, all of the aesthetics for either Google or Facebook should match your website. It should match your landing page. It should be that beautiful story that just carries over.

Speaker 4 (29:38):

Got it, got it. Well, this has been very, very informative and super helpful. Is there anything that we missed, anything that was on your list of, of talking points that we,

Speaker 3 (29:53):

I don't think so. You know, I think some of the things too, when people are looking at ads that I just wanted to mention here, because this is the biggest oversight I think is when we talk about running those Google ads, we talk about, of course, how much your cost per click is, how many conversions you're going to have a big number that people really overlook is what we call the impression. And the impression is people who actually went to your ad, but never filled out the ad form. And I think a lot of customers and, and, and practices overlook this number, but it's super important because this is part of your paid ads. That's pushing your brand. I've seen where I've been able to give for example, 10 leads, 10 plus leads to a particular practice, but they had 32,000 impressions. So if you could imagine 32,000 impressions of just looking at your ad or just looking at that Google directory that displays your ad, that's a huge number. So I think that's the biggest thing I just kind of wanted to touch on. When we look at running these ads, let's look at the impressions as well, because again, that's promoting your brand,

Speaker 4 (31:07):

Right? And like the way I look at it, and this may be completely wrong. Now that you said those well, 32,000 people looked at it, but only 10 people clicked. So do I have to change something? Is something not landing correctly? How do you, how do you interpret that?

Speaker 3 (31:25):

So we definitely want to, we, that's a great observation. So we definitely want to look generally their extra call to action. Was your call to action, not engaging enough. Was it not? I guess salesy that's, you know, I hate that word, but was it, was it not catchy enough that people were like, wait a minute, this is actually something that I want to look into.

Speaker 4 (31:50):

Got it. Okay. That makes sense. That makes sense. Cause I would think, Oh, why am I running these Google ads?

Speaker 3 (31:56):

Yeah. And of course we don't want to give up. Right, right. Yet the good thing is of course of the people that click on that ad, we then get to look at what that return on investment is. So of course, in physical therapy, you know, we look at, if we add five patients with 10 visits per patient, you've definitely reaped what you've paid for your ad service plus. So we definitely look at what that conversion rate is for you as well.

Speaker 4 (32:27):

What is this ad bringing back to us? So again, you're looking at how much you spent on the ad, how many people came in for initial eval and how many of those followed with their plan of care, whatever that plan of care may be. If it's, if you average six visits per patient, you know how much each visit costs, you can multiply that by however many patients you got from the ad. And if it made you profit great. If it didn't, I think you have to do some rejiggering there.

Speaker 3 (33:00):

Yep. Yep. We definitely need to either run a different campaign. We need to look at what, I guess why the wheel didn't spin properly here. One of the beautiful things of net health is that we tie certain KPIs. And if, if anyone isn't familiar key performance indicators to our ad module. So for example, Karen, if I told you, I'm going to bring you 10 patients every month and I don't meet that criteria for you, you're actually able to stop running ads with us. So we really put our feet to the fire to make sure that we're doing the right job. We're also doing what we said we were going to do in making sure that you're getting that return on investment for what you're giving us. Cause it's expensive, you know, act, I mean, add packages right now started a thousand dollars. So it's a lot of money. That's a lot of money. Are you getting that back?

Speaker 4 (33:53):

Absolutely. And that makes perfect sense. And now before we wrap things up, I have another question in a second, but I want people to find out where they can get more information on what you do, how they can get on board. So what is your call to action?

Speaker 3 (34:12):

Sure. So we're offering for anyone that's interested what we call that free business scan. So I'm going to go in for the practice. I'm going to run that free business scan. That's going to look at all of those search directories that we talked about earlier. I'm also going to look at, in that business scan, it shows how that practice compares to their competition. When we talk about reviews. So I'm offering a free business scan for anyone that is interested. I'd love to dive into that. Of course after that, I would definitely email that over. I would also love to offer a free forecasting call for any practices interested in running ads. Let's look at it, let's see if it even makes sense for you to run ads. I have to tell you, last month we walked away from three different practices where it just didn't make sense for us to run ads. So want to make sure that it's a good fit for both of us,

Speaker 4 (35:03):

Right? Well, that is awesome. And where can people get all of this? How can they yeah.

Speaker 3 (35:09):

Www.Net health.com and click on the digital marketing page. Perfect.

Speaker 4 (35:16):

Perfect. Well, that's great. I mean, yeah. Sign me up free. I would love that. So now last question is something that I ask everyone and knowing where you are now in your life and in your career, what advice would you give to your younger self?

Speaker 3 (35:34):

Oh, you know, Karen, that's such a good

Speaker 4 (35:38):

Question. I think it would just be slow down. Enjoy the martinis, enjoy the dog. Walks spend more time with your mom and dad. It's just literally just stopped going. And fifth years shifted down to second and learn how to live on cruise control for just a little while and be calm. Lovely advice. Thank you so, so much for coming on and talking to us about SEO and ads and for all of you PT entrepreneurs out there, head over to www.net health.com. Click on the marketing, digital marketing, digital marketing tab and get this free business scan free forecasting calling me. And that's huge for people to see, Hey, should I be, should I be running ads? Or if you are running ads, EEGs, are they working? Yikes. Well, Daniel, thank you so much. This was great. I really appreciate it. Thank you and everyone. Thanks so much for listening. Have a great week and stay healthy, wealthy and smart.

Speaker 2 (36:43):

Thanks to Daniel. And of course, things to net health for sponsoring today's episode again tomorrow, Tuesday, April 13th, 2:00 PM. Eastern standard time. Sign up for rehab therapy, outpatient services one Oh one. How to expand into home or assisted living facility with Ellen Strunk. And in order to do that head over to net health.com/lindsey to sign up type in Lindsay in the comment section net health, we'll buy lunch for your office once again. That's net health.com forward slash L I T Z Y. Sign up now.

Speaker 1 (37:16):

Thank you for listening and please subscribe to the podcast at podcast dot healthy, wealthy, smart.com. And don't forget to follow us on social media.

 

 

Apr 24, 2017

On today's episode of the Healthy Wealthy and Smart Podcast, I had the pleasure of collaborating with Dr. Gene Shirokobrod from the Therapy Insiders Podcast to discuss female leadership in physical therapy. Gene is a doctor of physical therapy and entrepreneur and is currently the CEO of Recharge LLC and CEO and co-founder of UpDoc Media. He is also the co-inventor of arc and has had experience with crowdfunding, having raised $30k in 40 days on Kickstarter.

 

In this episode, we discuss:

-Why are women not thought of as leaders in the physical therapy profession?

-Creative solutions for hiring the best fit for your company's culture

-Enhancing the female voice through amplification

-How to grow an audience with solid content and consistency

-Strategies to overcome imposter syndrome and how to foster an environment for vulnerability

-And so much more!

 

Although women occupy many of the highest leadership roles in physical therapy, the influence of female therapists at professional conferences and on social media is not comparable. At a higher level, Gene notes, “We hark on evidence based and we hark on following data and data has shown that women are as good and in most cases better leaders than men but we are still entrenched in more traditional mindset of leadership.”

 

Both Gene and I stress that more conversation around gender in leadership roles in physical therapy needs to continue with the overall goal to ensure equality of opportunity. Gene believes, "It's about having the opportunity to be a leader and be seen based on merit and not on sex.”

 

Many different qualities can encompass successful leadership however the one value a leader must possess is the ability to, “make sure that other people around you are succeeding and I don't think that that's sex dependent.”

 

For more information on Gene:

Dr. Gene Shirokobrod is a physical therapist guided by entrepreneurial passion. He is the CEO of Verve LLC, who along with his business partner Corey Fleischer, developed and created arc. In 2014, arc was successfully funded on crowdfunding platform Kickstarter, raising over $30k in 40 days. After the launch of arc, Dr. Gene and Corey had the great experience of auditioning for Shark Tank. They made it through round 1 and being called to move on to round 2. While working as a full time clinician, Dr. Gene started a podcast called Therapy Insiders. What started out as a fun hobby, quickly grew into a serious endeavor. Therapy Insiders steadily gained listeners and followers, eventually reaching #1 Medical Podcast on iTunes. Due to the success of Therapy Insiders, Dr. Gene co-founded UpDoc Media, a company focused on producing high quality custom content and digital marketing for healthcare companies. UpDoc media launched with 4 podcasts, focusing on business, fitness, running and of course medicine. UpDoc media is focused on providing "content you NEED to know, that is delivered with clinical precision." In March 2017, he became CEO of his new venture Recharge. The company is a unique combination of physical therapy, CrossFit and Mindfulness training. Incorporating three important elements of health under one roof with a focus on the customer experience and fun. Recharge is home to HoCo CrossFit which is also owned by Recharge. Dr. Gene is also an adjunct faculty member at University of Maryland School of Medicine, Department of Physical Therapy, which is also where he received his doctorate degree. When not focusing on growing his companies, he is chasing his son Aaron (5) and daughter Zoe (1) with the help of his wife Jaimie.

 

 

Resources discussed on this show:

Women in Physical Therapy Summit

Therapy Insiders Podcast

Gene Shirokobrod twitter

UpDoc Media

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a

Nov 21, 2016

On this week’s episode of the Healthy Wealthy and Smart Podcast, Dr. Jamey Schrier joins me to discuss the tools necessary for an automated private practice. Jamey is a private practice physical therapy owner whose mission is to teach clinic owners exactly how to free themselves from their grueling daily work schedule, how to make more money and have more free time. With his book The Automated Practice: Success Secrets for Working Less and Earning More which has been an Amazon #1 best seller and his online education course, The Automated Private Practice, he has helped hundreds of owners with concrete strategies to automate and grow their business.

In this episode, we discuss:

-How Jamey transitioned from a clinician to a successful private practice owner

-The top three things that challenge private practice owners and what to do about them

-Why successful automation is mostly about building the right team for you practice

-The tools and technology Jamey uses to boost efficiency and grow his practice

-And much, much more!

 

Clarity is a key when transitioning from a clinician mindset to an owner mindset. Jamey stresses, “What do you want and how fast do you want it? Because we are in control, nothing else is controlling our future but us.”

 

Jamey believes that practical leadership is not accomplished through self-sacrifice but rather building a great team and effectively delegating duties. He states, “We can't do it all. So swallow your egos, swallow your pride, and be the real leader in your practice and bring great people on your team. Get people to take stuff off your plate that you don't like the most. Do it tomorrow—I promise you, it will come back to you 100 fold. “

 

If your goal is to ultimately automate your practice, one of Jamey’s biggest pieces of wisdom is, “You are not here to serve your business, your business is here to serve you. Build your business around you—build it around your superpowers, your natural ability, your passion. Build it around you and it will be the most successful business possible because you don’t serve the business well by doing things you don’t like, and frankly you’re not good at.”

 

For more information about Jamey:

In 2004, Jamey Schrier was facing the soul-crushing struggles of private practice ownership. He couldn’t figure out how to grow his business without sacrificing his family, income or time.

Armed with an insatiable curiosity, Jamey invested the next 9 years and over $300,000 to learn how to automate his practice. At the end of his journey, Jamey finally discovered the formula to creating a self-managed, profitable and stable practice that allowed more time with his family and more time to work “on” his business.

Today, Jamey is sharing his methodology and what he learned to practice owners all across the country. His book, The Automated Practice: Success Secrets for Working Less and Earning More, has been an Amazon #1 best seller and his online education course, The Automated Private Practice, has helped hundreds of owners with concrete strategies to automate and grow their business.

Today, Jamey spends most of his time teaching practice owners how to apply his methodologies through his revolutionary program called Lighthouse Leader.

As Jamey tells the story, a Lighthouse Leader is a professional practice owner committed to achieving personal freedom from the day the day stresses of business ownership without sacrificing income or quality of service. His unique approach combines sound business principles with best practices that he learned over 20 years in business. Jamey’s true gift is in his ability to share his wisdom in a fun, easy to understand and implement, way.

Jamey lives in the Washington D.C. area with his wife, Colleen, and two kids, Jack and Gracie. When not having fun with his family, you can find him on the basketball court, the golf course or reading in his favorite spot on the porch.

 

Resources discussed on this show:

Amazon: The Automated Practice: Success Secrets for Working Less and Earning More

Get a FREE copy of his book from his website: The Automated Professional Practice!

 

Connect with Jamey on twitter and send any questions via email to jamey@jameyschrier.com!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S.!!  Catch my interview on the Entrepreneur on Fire podcast with host John Lee Dumas!  Subscribe here

And get the show notes here!

 

Nov 14, 2016

On this week’s episode of the Healthy Wealthy and Smart Podcast, Dr. Jason Silvernail joins me for Part 2 of Ask Jason Anything! Dr. Silvernail is a Doctor of Physical Therapy who was selected for the prestigious Army-Baylor Doctoral Fellowship in Orthopedic Manual Physical Therapy at Fort Sam Houston for subspecialty training and graduated in 2010, earning him both a Doctor of Science degree from Baylor University and Fellow status in the American Academy of Orthopedic Manual Physical Therapists. A clinician and researcher, he has published clinical commentaries and original research in the medical literature including the Journal of Orthopedic and Sports Physical Therapy, Manual Therapy, and the Journal of Manual and Manipulative Therapy.

In this show, we discuss:

-The roadmap to a military physical therapy career

-Jason’s hiring process for seasoned professionals and new graduates

-How to translate the present body of knowledge into clinical practice

-Jason’s overall outlook for the physical therapy profession and advice for fresh PTs

-And so much more!

 

For more about Jason:

Jason Silvernail DPT, DSc, FAAOMPT qualified with a Master of Physical Therapy degree from the University Of Scranton Pennsylvania in 1997, and he has been in practice as a physical therapist since then. He completed his Doc tor of Physical Therapy Degree in 2006. He was selected for the prestigious Army-Baylor Doctoral Fellowship in Orthopedic Manual Physical Therapy at Fort Sam Houston for subspecialty training and graduated in 2010, earning him both a Doctor of Science degree from Baylor University and Fellow status in the American Academy of Orthopedic Manual Physical Therapists.

Dr. Silvernail is a board-certified Orthopedic Clinical Specialist (OCS) from the American Board of Physical Therapy Specialties and a Certified Strength and Conditioning Specialist (CSCS) with the National Strength and Conditioning Association.

He is a career military officer, practicing in the US Army since 1998, and has been stationed across the United States, Europe, the Middle East and in Afghanistan. Dr Silvernail has worked with a wide variety of patient populations and settings including orthopedic/sports, chronic pain, amputee and neurological rehabilitation, and strength and conditioning.

A clinician and researcher, he has published clinical commentaries and original research in the medical literature (including the Journal of Orthopedic and Sports Physical Therapy, Manual Therapy, and the Journal of Manual and Manipulative Therapy) and he has a prominent professional presence online where you can connect with him on Facebook or Twitter.

Dr. Silvernail is married to Carolyn T. Silvernail, who is a graduate student at American University with degrees in Exercise Science, Digital Film and in Music Performance. They live in the northern Virginia area and enjoy hiking, fitness, and ballroom dancing. Opinions expressed by Dr Silvernail are his own and do not represent the official policy or position of the United States Army, the Department of Defense, or the United States Government.

 

Resources discussed on this show:

Keith Smart Publications

Systematic Clinical Reasoning in Physical Therapy (SCRIPT): Tool for the Purposeful Practice of Clinical Reasoning in Orthopedic Manual Physical Therapy

The Mechanisms of Manual Therapy in the Treatment of Musculoskeletal Pain: A Comprehensive Model

Soma Simple

US Army-Baylor DPT Program

USA Jobs

San Diego Pain Summit 2017

 

Make sure to follow Jason on twitter and facebook for more great resources and conversations!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do’s and Don’ts of Social Media!

 

Oct 17, 2016

On this week’s episode, I share the first part of my talk with Dr. Bronnie Thompson from one year ago on chronic pain management which will change the way you practice. Dr. Thompson has worked in the field of chronic pain management, helping people develop ‘self management’ skills for 20 years and has a passion to help people experiencing chronic health problems achieve their potential.


In this episode, we discuss:

-How to learn to live well despite chronic pain and her research on the 3 phases to reoccupy your self-concept

-How to incorporate values based pain management into your practice

-The value of motivational interviewing, the specifics of implementation, and why it’s not always about pain

-Why patience is key to a person-centered practice

-And so much more!

 

Healthcare providers should address the nature of chronic pain and the goal of treatment should be to educate patients on how to understand and manage their pain. Dr. Thompson found that for patients with chronic pain, “Hearing that this pain is likely to remain was a really important turning point for all the participants. So they stopped that search for the cure.”

 

Dr. Thompson promotes a psychosocial approach to learning to live well with chronic pain and making new sense of your self-concept.   Dr. Thompson states, “When pain comes on, life becomes incoherent—it doesn’t make sense anymore. Your self-concept, the person that you think you are, suddenly goes. You can't rely on yourself to do the things that you used to be able to do and the expectations you have of yourself disappear. For a long time, people are sustained on this search to go back to the person they used to be. But 5, 10, 15 years later, they are never going to be that person. It’s about saying, ‘Who can I be now?’ The process of learning to live well is about recognizing, ‘I do need to let go of that desire to go back to my old self and look to build this new person.’”

 

One of the key aspects of learning to live with chronic pain is to find a sense of community and begin building new meaning in your life. Dr. Thompson states, “Carrying that invisible sort of separation, ‘I’m not who I used to be, I feel like I’m not who I used to be and yet nobody can see that’ is so isolating. It’s unbelievably isolating. To be able to say, ‘I can connect,’—what you do connects you with other people, the way you dress, the way you happen to tidy your house or not, the way that you drive—you’re going to look at other people and you’re going to say I'm like them or I'm different from them and that’s how we find our way.”

 

For more about Dr. Thompson:

I trained as an occupational therapist, and graduated in 1984. Since then I’ve continued study at postgraduate level and my papers have included business skills, ergonomics, mental health therapies, and psychology. I completed by Masters in Psychology in 1999, and started my PhD in 2007. I’ve now finished my thesis (yay!) and can call myself Dr, or as my kids call me, Dr Mum.

 

I have a passion to help people experiencing chronic health problems achieve their potential. I have worked in the field of chronic pain management, helping people develop ‘self management’ skills for 20 years. Many of the skills are directly applicable to people with other health conditions.

 

My way of working: collaboratively – all people have limitations and vulnerabilities – as well as strengths and potential. I use a cognitive and behavioural approach – therapy isn’t helpful unless there are visible changes! I don’t use this approach exclusively, because it is necessary to ‘borrow’ at times from other approaches, but I encourage ongoing evaluation of everything that is put forward as ‘therapy’. I’m especially drawn to what’s known as third wave CBT, things like mindfulness, ACT (Acceptance and Commitment Therapy) and occupation.

 

I’m also an educator. I take this role very seriously – it is as important to health care as research and clinical skill. I offer an active knowledge of the latest research, integrated with current clinical practice, and communicated to clinicians working directly with people experiencing chronic ill health. I’m a Senior Lecturer in the Department of Orthopaedic surgery & Musculoskeletal Medicine at the University of Otago Christchurch Health Sciences.

 

I also offer courses, training and supervision for therapists working with people experiencing chronic ill health.

 

Check out her blog HealthSkills for more great resources and follow Dr. Thompson on twitterfacebook, and LinkedIn.

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do's and Don'ts of Social Media!

 

P.S.S. Check out the inaugural Women in PT Summit here! Sign up now as space is limited!

Aug 1, 2016

Today’s show is with Dr. Kelly Starrett where he answers audience questions concerning how he optimizes human performance. Kelly is a coach, physical therapist, author, speaker, and creator of the blog Mobility WOD. Kelly’s work across these mediums has reached large audiences and revolutionized how athletes think about human movement and athletic performance.

 

In this episode, we discuss:

-Allied relationships between physical therapists and strength and conditioning coaches

-Do anatomical variations impact ideal posture and movement?

-Why we should be taking a 30,000 foot view in our culture

-How Kelly reconciles pain science and biomechanics in his physical therapy practice

-How to build a large platform with the use of social media

-And so much more!

 

Kelly advocates that every human should be incorporating a mobility regime into their day to day lives. He states, “What does it mean foundationally to be a human being, what are the things we should be able to do? We remain agnostic about the way you want to train, but you better have a movement practice or at least express full range of motion if you plan on moving fast, lifting heavy, going up and down stairs, or picking up your kid.”

 

Kelly stresses that enhancing movement is a continual process and every day is a movement screen. “We don't expect movement competence to happen overnight. This is a process but eventually we should all be moving better and better and better because that is what it means to acquire skills as a human. It takes 10,000 repetitions as a baby to integrate a movement pattern. That means we have some tolerance in the system to buffer some less than ideal biomechanics. Overtime we should be refining that.”

 

Kelly challenges the physical therapy profession to focus more attention on educating the public on preventative care. He stresses, “When you have a fever, you take some Tylenol. If you have a cold, you don’t go see your doctor. If you have a cut, we teach people basic first aid. [Physical therapists] are not doing a good job teaching basic first aid around the body to everyone.”

 

We also discuss Kelly’s widely successful online fitness platform and the best ways to target and gain influence in your own local community. He states, “People are looking for advocates, they are looking for help… if you set out to influence a bunch of people, you influence no one. It’s not authentic, it’s not real. Solve a set of problems and be of use to your community and people will find you.”

 

For more about Kelly:

Kelly Starrett is a coach, physical therapist, author, speaker, and creator of [mobilitywod.com], which has revolutionized how athletes think about human movement and athletic performance.

 

His 2013 release, Becoming a Supple Leopard has become a New York Times and Wall Street Journal bestseller. [His] blog was voted #4 in Outside Magazine’s Top 10 Fitness Blogs of 2011, Breaking Muscle’s Top 10 Fitness Blogs of 2011, and Health Line’s Top 100 Health Blogs of 2011. Kelly and his work have been featured in Tim Ferris’ Four Hour Body, Competitor Magazine, Inside Triathlon, Outside Magazine, Details Magazine, Power Magazine, and the Crossfit Journal.

 

He teaches the wildly popular Crossfit Movement & Mobility Trainer course and has been a guest lecturer at the American Physical Therapy Association annual convention, Google, the Perform Better Summit, the Special Operations Medical Association annual conference, police departments, and elite military groups nationwide.

 

Coach Kelly Starrett received his Doctor of Physical Therapy in 2007 from Samuel Merritt College in Oakland, California.

 

Before starting his own physical therapy practice at San Francisco CrossFit, one of the first 30 CrossFit affiliates, he practiced performance-based physical therapy at the world-renowned Stone Clinic. In his current practice, Kelly continues to focus on performance-based Orthopedic Sports Medicine with an emphasis on returning athletes to elite level sport and performance.

 

Kelly’s clients have included Olympic gold-medalists, Tour de France cyclists, world and national record holding Olympic Lifting and Power athletes, Crossfit Games medalists, ballet dancers, military personnel, and competitive age-division athletes.

 

Kelly’s background as an athlete and coach includes paddling whitewater slalom canoe on the US Canoe and Kayak Teams, and leading the Men’s Whitewater Rafting Team to two national titles and competition in two World Championships. In his free time Kelly enjoys spending time with his wife Juliet and two daughters, Georgia and Caroline, surfing, paddling, Olympic lifting, hot-tubbing, and so-you-think-you-can-dancing.

 

Resources discussed on this show:

Stand Up Kids

Chris Powers

Dan Pfaff

Functional Movement Screen

Lorimer Moseley

David Butler

Greg Lehman

International Spine and Pain Institute

PTPintcast

 

Kelly welcomes you to stop by his clinic in San Francisco, California and see what he’s all about. You can find more from him at Mobility WOD and follow him on twitter!

 

Join me and other professionals for PT Day of Service this October 15th and give back to your local community!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and as always stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on Managing Expectations: It Shouldn't be That Difficult!

 

 

 

Jul 4, 2016

Happy Independence Day to the American Healthy Wealthy and Smart family! On this week’s episode, Greg Lehman and I review the evidence and rethink effective treatment strategies. Greg is both a physiotherapist and chiropractor who treats musculoskeletal disorders within a biopsychosocial model and simplifies pain science for clinicians around the world.

In this episode, we discuss:

-Why explaining pain leads to better treatment outcomes

-The case for and against repeated spinal flexion

-Does glute activation or inhibition affect pain?

-Functional training and the carry-over effect

-And so much more!

 

Greg stresses that most physical therapists should rethink what is valuable to their patients. He states, “The technical mastery is less important…It probably has more to do with how your patient feels comfortable and how you respond to them rather than you being a good robot who knows lines of drive and the biomechanics. That isn’t what is valuable and isn’t supported in all the research that we have.”

 

Greg also questions the effectiveness of being so specific with our interventions and takes a broader approach in his treatment philosophy. “I don't think there is any treatment that ever has to occur… It’s actually a neat, big question for therapy I would like to see addressed more. Is there ever a treatment that is absolutely necessary for a specific condition or are there a number of things that can be helpful? I tend to believe there are a number of things—I have my biases—but I think most things aren't that specific.”

 

Greg builds patient self-awareness with education and believes it is his most effective treatment tool. “I go right into education for low back pain. I am not too worried about getting them super active right away. I want to encourage them to getting back to doing the things that are important. If they tell me they are afraid to do a number of things that they like doing and they are meaningful activities, my go to intervention is to convince them they can start doing those things again.”

 

Greg suggests shifting our focus as clinicians from a purely biomedical approach to treatment and instead developing our psychosocial expertise. “I really believe it is okay to be simple. We don't really need the complexity that we try to do, especially the biomechanics. The big point of that is if you simplify your biomechanics, your physical interventions, it can allow you to develop your skills in the other areas, the psychosocial stuff and start taking more classes outside our typical training—psychologists, social workers, that type of stuff. That’s where we can build our skill set. There's not a better manipulation, there’s not that special exercise technique that you need to learn. It’s fun but it’s not necessary for patients with pain.”

 

For more about Greg:

  1. GREG LEHMAN BKIN, MSC, DC, MSCPT

He is a physiotherapist and chiropractor treating musculoskeletal disorders within a biopsychosocial model.

Prior to his clinical career he was fortunate enough to receive a Natural Sciences and Engineering Research Council MSc graduate scholarship that permitted me to be one of only two yearly students to train with Professor Stuart McGill in his Occupational Biomechanics Laboratory subsequently publishing more than 20 peer reviewed papers in the manual therapy and exercise biomechanics field. Greg was an assistant professor at the Canadian Memorial Chiropractic College teaching a graduate level course in Spine Biomechanics and Instrumentation as well conducting more than 20 research experiments while supervising more than 50 students. He has lectured on a number of topics on reconciling treatment biomechanics with pain science, running injuries, golf biomechanics, occupational low back injuries and therapeutic neuroscience. His clinical musings can be seen on Medbridge Health CE and various web based podcasts. Greg is currently an instructor with therunningclinic.ca and with Reconciling Biomechanics with Pain Science.  Both are continuing education platforms that provide clinically relevant research that helps shape and refine clinical practice.

While he has a strong biomechanics background he was introduced to the field of neuroscience and the importance of psychosocial risk factors in pain and injury management almost two decades ago. Greg believes successful injury management and prevention can use simple techniques that still address the multifactorial and complex nature of musculoskeletal disorders. He is active on social media and consider the discussion and dissemination of knowledge an important component of responsible practice. Further in depth bio and history of my education, works and publications.

For more information on where Greg will be lecturing next, make sure to visit his website and keep up with Greg on twitter!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on Managing Expectations: It Shouldn't be That Difficult!

 

Jun 27, 2016

On this week’s episode of the Healthy Wealthy and Smart Podcast, Chad Prince joins me to discuss his book Physical Therapy Career & Salary Guide: Avoid the Income Ceiling and Put Your Career in the FASTLANE and strategies to add side income to your physical therapy practice. After working as a physical therapist for ten years, Chad transitioned into full-time administration seven years ago. Today, he manages an orthopaedic surgery practice. In his writing, he combines his years of professional business experience, his understanding of the healthcare world at large, and his personal journey developing a physical therapy product, the UELadder.

 

In this episode, we chat about:

-Chad's experiences with overcoming self-doubt and self-imposed limitations

-Unique PT opportunities to generate income without trading your time for money

-How to expand your audience globally and 10x the impact you can make

-How to get in the fastlane of healthcare innovation

-And much, much more!

 

As budding entrepreneurs, sometimes it is our mindset that is limiting us from achieving greatness. Chad suggests exploring these questions, “What do you want to give? What kind of impact do you want to have on the world? Who do you have to become to give that to the world? And you have to go ahead and believe that you are capable of that before you can become it.”

 

Chad addresses the limitations of the service model and the upside of taking an alternative view, “As long as we trade time for money we are limited by our amount of time…You might be able to work more but there is no way to 10x your work hours—it’s just not possible. But with online tools and with other types of businesses still inside physical therapy, it is possible to 10x your impact.”

 

As technology evolves in our profession, Chad stresses, “We’ve got to look ahead at changes that are coming and embrace those in a way that’s positive and healthy for the profession and our patients. That's ultimately going to be the sweet spot for us all.”

 

We wrap up the interview with some lessons from the memory of a legendary figure, Muhammad Ali, “He said I'm the greatest and said it over and over and over until he became the greatest… If we can have a full and complete understanding of our what, why, and how, we can say I’m the greatest at whatever it is we want to accomplish and we can go do it.”

 

You can find more from Chad on twitter and can follow his blog here! Get a copy of the book and check out Chad’s UELadder!

Be sure to check out the FREE 5 page report on PT Income Tips on the homepage, thanks to Chad!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on Managing Expectations: It Shouldn't be That Difficult!

Jun 13, 2016

On this week’s episode of the Healthy Wealthy and Smart podcast, I had the pleasure of welcoming Dr. Emma Stokes onto the show to discuss leadership and advocacy in physical therapy! Emma Stokes BSc (Physio), MSc (research), MSc Mgmt, Phd is an associate professor and a Fellow of Trinity College Dublin. She is the deputy head of the physiotherapy programme and teaches on the entry to practice programmes in Dublin and Singapore. The focus of her research and teaching is professional practice issues that builds on her work with professional, regulatory and charitable organisations. She is the Minister for Health's nominee for physiotherapy to the Health & Social Care Professions Council & Physiotherapists Registration Board in Ireland. She is currently the President of WCPT.

 

In this episode, we discuss:

-Practical steps that create leadership opportunities

-Why self-awareness and the Power of No are integral to leadership

-Thoughts on what may impact women on their path to higher goals

-Dr. Stoke’s experiences with failure and building resilience

-A framework for advocacy in physical therapy

-How to get the most from a conference experience

-And so much more!

 

Dr. Stokes shares great advice for those who want to get involved in higher roles that before you can lead others, you first need to be able to lead yourself. To develop that self awareness you must, “Be clear about what your values are. So learn about your values—where they’ve come from, how they serve you, how you use them in the service of others, what they bring to you as a person. And if you understand them very explicitly then you will understand when they are challenged and whether you're prepared to have them challenged or whether you need to put your hand up and walk away from a situation.”

 

We also discuss the importance of looking to a mentor to help cultivate leadership characteristics within ourselves. Dr. Stokes suggests that you, “Identify something that someone does that you admire and have this conversation with them. Find out how they got to where they are. Sometimes it is just looking at a behavior and saying that is a behavior that is a positive behavior that I would like to adopt. It is mimicking.”

 

Dr. Stokes reminds us that to have an effective therapeutic relationship with the best outcome for our patients, we need to guide them on their journey and that, “The solution is owned by the client. You unpack that solution with them and it is something they own rather than us giving them a fix.”

 

Being an advocate for physical therapy comes down to, “Understanding what it is you want to achieve and really drill down into that. Once you understand what the outcome is, then you need to look at context. What is the environment in which you want this change to happen, who are the key people that may be the decision makers, understand who the people will be in terms of allies, who are the

people who won't be so positive about this change... Understanding the context then allows you to think about what you want to do, the strategy… find the [evidence] you need in order to [support] this.”

More about Dr. Stokes:

Education and work experience: Emma Stokes qualified as a physiotherapist in 1990 [BSc Physiotherapy, Trinity College Dublin]. While working as a clinical physiotherapist at St. James’s Hospital, Dublin (1990-1996), she completed a post-graduate Diploma in Statistics in 1993 and MSc (Research) in 1995 both at Trinity College Dublin. She took up an academic position at Trinity College in 1996, completed a PhD in 2005 and a Master’s degree (MSc Mgmt, Business Administration) in the School of Business in 2008. She is an associate professor at the Department of Physiotherapy, Trinity College Dublin [1996 to date]. She was elected as a Fellow of the College in 2012. She commenced a Diploma in Leadership & Professional Coaching in September 2014. Since May 2015 she has been the President of WCPT.

 

Leadership: Emma Stokes has played a number of leadership roles over the course of her career. Since the early 1990’s, she has been an active member of the Irish Society of Chartered Physiotherapists (ISCP). As well as acting as a professional adviser, she has chaired the Society’s Standing Committees for International Affairs and for Finance. In 2012, she was appointed as the Director of Professional Development and has led the establishment of the ISCP’s first professional development unit, in preparation for the required organisational transformation of the ISCP when the physiotherapy regulatory board opens. Drawing on key stakeholder and member engagement as well as her international experience, she led the project that has culminated in the establishment of a unit of 3 staff and more than 40 volunteers whose chief function is to position the ISCP as a key provider of continuing professional development in the coming years. In 2010 she completed a 5-year term as a College Dean at Trinity College Dublin [15,000 students] with responsibility for student discipline. She was the first woman to be appointed to this senior academic management position.

 

Board membership: Her experience of eight board directorships covers the health, education, regulation and charity sectors. She recently completed a term as the chair of the board of a charity for people with Parkinson’s Disease – www.moveforparkinsons.com.

 

Regulation: She is currently the Minister for Health’s nominee to represent the physiotherapy profession on Ireland’s regulatory authority – the Health & Social Care Professions Council. She has been an invited speaker at the Federation of State Boards of Physical Therapy Regulators (USA) leadership workshop and annual conference and the International Network of Physical Therapy Regulators. She is a member of the recently established (2014) Physiotherapists Registration Board that will regulate physiotherapy in Ireland.

 

Research, scholarship and teaching: Dr. Stokes has had two main research interests. The first has been in the area of rehabilitation with a focus on novel ways to mediate exercise intervention and participation post stroke and in people with neurological disabilities. Her current research focus is on national and international professional issues in physiotherapy. She has published widely in these areas in international peer-reviewed journals. She co-leads the teaching modules on professional issues for the entry-level physiotherapy students at Trinity College Dublin and at the TCD Singapore programme. She spent time on sabbatical at the University of Toronto (2010). She was privileged to deliver the 2013 Chartered Society of Physiotherapy Founders’ Lecture in October 2013 - http://www.csp.org.uk/news/2013/10/11/physio13-founders-lecture-calls-physios-think-creatively In 2014, she was in receipt of a government scholarship from Taiwan as a visiting scholar and was invited to the University of Rhode Island as a Distinguished International Visiting Scholar - http://web.uri.edu/physical-therapy/2014/02/14/international-scholar-dr-emma-stokes-to-visit-uri/ She was appointed as an adjunct associate professor at the University of South Australia in August 2014.

 

International professional adviser: She has acted as an adviser to physiotherapy organisations advising on organisational development and capacity as well as professional issues. She was recently a member in a task force of the American Physical Therapy Association on scope of practice. She was the chair of a WCPT Working Group tasked with an organisational review of WCPT.

 

If you would like to hear more from Dr. Stokes, you can follow her on twitter! For more information on the IFOMPT Conference in Glasgow on July 4-8th, 2016, click here and if you’re interested in sharing your research in Cape Town in July 2017, head over to the World Confederation for Physical Therapy Congress 2017!

 

Make sure to connect with me on twitter to stay updated on all of the latest! If you would like to support the show, be sure to leave a rating and/or a review on iTunes!

 

Have a great week and as always stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page!

Jun 6, 2016

This week, Dr. Tim Gabbett joins me on the Healthy Wealthy and Smart podcast to talk about how he prepares athletes to perform at high levels of competition and mitigate injury risk during critical periods of play. Tim is an applied sports scientist who consults with elite international athletes and has authored numerous research papers that benefit the sports performance community.

In this episode, we discuss:

-Sport specific external and internal training loads

-How chronic training load history impacts training guidelines and injury prevention

-The mathematical relationship between fitness and fatigue and its effect on physical performance

-Why building trust with athletes supports the mental component of competition

-And so much more!

 

Tim stresses that it is more common for players to be undertrained than over trained when it comes to injury risk. He suggests, “High chronic load is protective against injury and gives you the physical qualities that allow you to compete.”

 

Tim also develops strong relationships with his athletes to help facilitate the training regimen. He emphasizes, “They need to know that I have their best interest at heart. I'm looking to keep them injury free and make sure they can compete as hard as possible. They know at the end of it I'm not asking them to do anything that will put them at risk, but it will prepare them better and keep them injury free.”

 

Our role as coaches and physical therapists is to guide our athletes during times of difficulty within training sessions for ultimate success in competition. “Winning games comes back to how often they have learned to win the session. The more often we can put players into sessions where they either dig in or give in, they learn to find a way to fight themselves out of the dark hole and the more likely it will be a familiar place in competition.”

 

For more information on Dr. Gabbett:

Dr Tim Gabbett has 20 years experience working as an applied sport scientist with athletes and coaches from a wide range of sports.

He holds a PhD in Human Physiology (2000) and has completed a second PhD in the Applied Science of Professional Football (2011), with special reference to physical demands, injury prevention, and skill acquisition.

Tim has worked with elite international athletes over several Commonwealth Games (2002 and 2006) and Olympic Games (2000, 2004, and 2008) cycles. He continues to work as a sport science and coaching consultant for several high performance teams around the world.

Tim has published over 200 peer-reviewed articles and has presented at over 200 national and international conferences. He is committed to performing world-leading research that can be applied in the ‘real world’ to benefit high performance coaches and athletes.

 

You can get in contact with Tim at his website Gabbett Performance and follow his updates on twitter!

 

Thank you for listening to the show and being a part of the Healthy Wealthy and Smart community!

 

If you would like to hear more from me, make sure to follow me on twitter and be sure to leave a rating and/or a review on iTunes to support the show!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page!

 

May 30, 2016

On this week's episode of the Healthy Wealthy and Smart podcast, I welcomed Jason Glass to edutain, or educate through entertainment, on his rotational power training philosophy. Jason is one of the world’s top Golf Strength and Conditioning Specialists and owns and operates Tour Performance Lab and Kinetica Golf Performance in Vancouver, British Columbia. He specializes in training rotary athletes, biomechanics, physical assessments and functional strength training.

In this episode, we discuss:

-Does rotational power only equate to explosive movement?

-Why Jason finds that his job is 80% psychological for better client-coach relationships

-Is functional training dependent on individual performance demands?

-Why Jason dropped his book and picked up a microphone

-And much more!

Coach Glass shared so many great pieces of advice especially on how developing relationships with his athletes was the difference maker in his career. Jason begins his assessment by asking the questions, “What would you like me to do for you? Why is that important to you? What are your strategies for this? Do you have the capacity or capabilities to do what you want to do? Do you have the skill set? You have the ambition; let's start with what you have.”

 

Jason also stresses the importance of aligning your training goals with your clients by, “Find[ing] their vulnerability, their fear. Can we take care of what we need to do and address their fears at the same time?”

 

Jason is a proponent for managing the psychological aspect of his training and not just focusing on his kinesiology expertise, "This is a human being that I'm training. If I can't communicate with the human being element and tell them this is why this is important… If they don't buy in, there will be no change."

 

Jason left us with these parting words that really resonated with me, “Dream big, over deliver, be undeniable." He reminds us to always stay true to yourself, do what makes you excited, do it well and you will be able to reach your goals!

Here’s more information on Coach Jason Glass:

Jason Glass is one of the world’s top Golf Strength & Conditioning Specialist. Jason owns and operates Tour Performance Lab and Kinetica Golf Performance in Vancouver BC; specializing in training rotary athletes, biomechanics, physical assessments and functional strength training.

Jason is a consultant for many top professional athletes from the PGA Tour, European Tour, Nationwide Tour, LPGA to professional snowboarding. He is also the head strength and conditioning coach for the Canadian National Team. Jason is also the head of the Titleist Performance Institutes Fitness Advisory Board.

Jason has been featured on the Golf Channel, Golf Canada Magazine and CBC Sports. Jason has his own TPI TV show “The Jason Glass Performance Lab”. Jason has published 3 DVD’s specializing in creating explosive rotational power in athletes.

Jason graduated from University of British Columbia with a bachelor of Human Kinetics and is a Certified Strength & Conditioning Specialist with the NSCA.

Jason is a professional speaker and lead presenter for the Titleist Performance Institute. Jason has presented internationally on golf conditioning, functional training, corrective exercise progressions, and creating rotary power for all athletes. His enthusiasm, sense of humour and passion for training makes Jason a crowd favourite on the speaker’s circuit.

Digest and enjoy all of the content Coach Glass provides on his website here and check out his podcast! You can find more from Jason on facebook and twitter!

Make sure to connect with me on twitter to stay updated on all of the latest! If you would like to support the show, be sure to leave a rating and/or a review on iTunes!

Have a great week and stay Healthy Wealthy and Smart!

Xo Karen

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page!

 

Mar 28, 2016

In this week’s episode, Paul Lagerman, the Naked Physio, and I co-host part Two of live from the San Diego Pain Summit in San Diego, California. The summit is all about applying pain science to clinical practice and we were fortunate to have a few of the summit speakers, who all come from different healthcare backgrounds, join us to discuss how we should be addressing patients with chronic pain.

 

Let me refresh your memory as to this fantastic panel of pain experts:

  • Ravensara Travillian is a massage therapist based in Seattle, Washington specializing in populations of refugees and veterans
  • Sandy Hilton is a physical therapist that specializes in pelvic pain in Chicago, Illinois
  • Greg Lehman is a physical therapist, chiropractor, and a research biomechanist from Toronto, Canada
  • Bronnie Thompson is an occupational therapist and a senior lecturer on pain and pain management at the University of Otago in Christchurch, New Zealand
  • Michael Shacklock is a physical therapist and research academic with interests in neurodynamics from Dunedin, New Zealand

 

In this episode, you will learn:

  • How to manage chronic pain patients' expectations throughout your treatment plan
  • Techniques to get your patients excited about their home exercise program
  • We hear from San Diego Pain Summit organizer Rajam Roose
  • And a whole lot more!

Chronic pain is complex and this discussion really benefited from having a multidisciplinary panel provide their diverse insights and experiences. As healthcare clinicians, we can help make sense of chronic pain in our patients' lives but we need to deliver that information to them in meaningful and relevant ways.

If you want to hear more from all of us, check us out on twitter! You can find some highlights from the summit with #sdps2016 and #sdpain.

 Karen Litzy: @KarenLitzyNYC

Paul Lagerman: @nakedphysio

Greg Lehman: @GregLehman

Ravensara Travillian: @RavenTravillian

Sandy Hilton: @SandyHiltonPT

Bronnie Thompson: @adiemusfree

Michael Shacklock: @Neurodynamics

 

Thank you for listening and being a part of the Healthy Wealthy and Smart family!

 

Xo Karen

Mar 14, 2016

On this week's episode of the Healthy Wealthy and Smart podcast, we have Dr. Sharon Dunn who is the president of the American Physical Therapy Association joining us to talk about the success of this year's Combined Sections Meeting in Anaheim, California and what to look forward to for next year.

In this episode, we discuss:

-Her highlights from this year's CSM and how you can get more out of next year's conference

-Important insights from our patients and how it added to the CSM experience

-What the Free the Yolk movement is all about and ways you can help break a Guinness Book World Record

-The human movement system as it relates to physical therapy identity

-The important themes that emerged from CSM

-The importance of the individual sections within the APTA to the success of CSM

-And so much more!

It was a pleasure to have Sharon on the podcast again! If you weren't able to attend all of the amazing lectures at this year's CSM, you can find all of the presentations at the APTA website here. Let's continue the high energy level and high attendance rate at next year's CSM in San Antonio, Texas! I’m really looking forward to what is in store for us next year!

Make sure to follow me on twitter (@KarenLitzyNYC) and thank you so much for listening!

 

Stay Healthy Wealthy and Smart!

 

Xo Karen

 

Feb 11, 2016

Dr. Tim DiFrancesco, DPT, the lead strength and conditioning coach for the Los Angeles Lakers, joins us again on this week’s Thursday Quickie and we are talking all about the millennial generation.

 

In this episode we discuss:

  • How to engage with millennials to accomplish performance goals
  • The importance of linking your training principles and their primary motivation
  • What candy exercises are and how to use them to your advantage while training millennials
  • How to temper their expectations for immediate results
  • Why this generation needs collaboration during the goal setting process
  • And much more!

 

I had a great time chatting with Tim and I wanted to thank him for sharing great advice on how to engage effectively with millennials as well as helpful tips to apply to our patients, clients, and even fellow PT's. Make sure to check out his blog (tdathletesedge.com) and follow him on twitter (@tdathletesedge) and instagram (@tdathletesedge).

 

Thanks for listening to this week's Thursday Quickie and subscribing to the podcast! You can find me on twitter @karenlitzyNYC.

 

Have a lovely weekend and stay Healthy Wealthy & Smart!

 

xo Karen

 

Feb 8, 2016

Do you want to train some of the highest performing athletes in the world and keep them at the top of their game? On today's show, I talk with Dr. Tim DiFrancesco who is the lead strength and conditioning coach for the Los Angeles Lakers.

In this episode we discuss:

  • How he made the leap into professional sports.
  • How is top strength tips can work on every patient/client regardless of age or experience.
  • Why your workout should focus on time under tension and perfect form.
  • How to stimulate muscle growth by increasing volume of work.
  • Why breaking perfect form effects long term performance.
  • How a PT background sets you up for success in the strength and conditioning world.
  • And so much more!

 

This was a great interview with Tim on how his background as a physical therapist influences his strength and conditioning principles.  I learned a great deal from Tim on this episode and I hope you come away with some great insights to use immediately in your clinical or fitness setting!

 

Tim's Top Resources:

Kelly Starrett (http://www.mobilitywod.com/)

Dan John (http://danjohn.net/)

Pavel Tsatsouline (http://www.strongfirst.com/)

 

How to reach Tim:

Website: www.tdathletesedge.com/

Twitter: @tdathletesedge

Instagram: @tdathletesedge

 

Thank you for listening and subscribing to the podcast!  And remember you can find me on Twitter: @KarenLitzyNYC

 

Don't forget to tune in for the Thursday Quickie 2/11/16 with Dr. DiFrancesco on working with millennials!

 

Stay Healthy Wealthy & Smart!

 

Karen

Feb 1, 2016

If you are a physical therapist and you have not heard of the Graham Sessions...don't worry you are not alone!  The first time I heard about this meeting was last year and even then I had no idea what it was all about.  So this year I was able to register for the event which took place at the beautiful Biltmore Resort in Phoenix, AZ in January.  Because most PTs have no idea what the Graham Sessions are or they heard about the Graham Sessions on social media and are feeling left out, this podcast with one of the founders of the Graham Sessions, Steve Anderson, PT will hopefully answer all of the questions you might have about this meeting. 

In this episode we talk about:

* What are the Graham Sessions?

* How did the Graham Sessions come about? (It involves a late night at a bar)

* What were the topics covered in this year's Graham Sessions.

* What were Steve's thoughts about the meeting this year.

* What are Steve's thoughts on the future of the Graham Sessions.

I want to thank Steve Anderson, PT for being on the podcast and for being so generous with his thoughts on this conference and the future of the Graham Sessions.

As always thank you for tuning in and subscribing to the podcast! Have a great week and stay Healthy Wealthy & Smart!

xo

Karen

Jan 28, 2016

This week's Thursday quickie is part two if my conversation with the Latin American Strength and Conditioning Coordinator for the Houston Astros, Rachel Balkovec.

In this episode we discuss:

* Her strength and conditioning philosophy and how she transfers that to her athletes.

* How she individualizes the workouts for each player and position.

* The way Rachel establishes respect in the weight room.

* Who her mentors are (this is very sweet).

* What is next for her in 2016!

This was another great talk with Rachel!  She shares more stories and great advice for anyone, but especially women who aspire to be in Major League Baseball.

A huge thanks to Rachel and to you for listening and subscribing to the podcast!

Have a great weekend and stay Healthy Wealthy & Smart!

xo

Karen

Dec 21, 2015

This is the last podcast of 2015 and I am so happy to end the year on such a high note with my interview with Dr. Chris Powers, PT, PhD, FAPTA. 

He is Professor in the Division of Biokinesiology and Physical Therapy and Co-Director of the Musculoskeletal Biomechanics Laboratory at the University of Southern California. Dr. Powers' research and teaching interests relate to the biomechanical aspects of human movement. More specifically, his research focuses on how altered kinematics, kinetics, and muscular actions contribute to lower extremity injury. He is particularly interested in the pathomechanics underlying knee and patellofemoral joint dysfunction. Dr. Powers is an active researcher, and has published over 150 peer-reviewed articles. He frequently lectures both nationally and internationally on topics related to lower limb biomechanics and the pathomechanics of orthopaedic disorders.  Dr. Powers is the current President of the California Chapter of the APTA

In this episode we talk about:

* The definition of the human movement system.

* Why physical therapists are uniquely qualified to lead the human movement system paradigm.

* The identity crisis of the PT profession and how the human movement system should be the thread that binds our profession together.

* What are the biggest barriers to adopting and implementing the human movement system?

* What should the PT professions unifying message be?

* In the words of Dr. Anthony Delitto "What is the hold up?"

* And much more!

What Dr. Powers and I would like for you to think about is: how would you describe what you do (as physical therapist) in only 5 words?

Have a great holidays season and Happy New Year!  See you in 2016 and as always stay Healthy Wealthy & Smart!

Karen

Sep 10, 2015

In this episode I am thrilled to interview celebrity chef, author and filmmaker Charles Mattocks.  Also known as "The Poor Chef" he has been featured on The Today Show, Good Morning America, The Talk, CNN, Dr. Oz and Martha Stewart.  He has also been recently featured at the TEDx conference in San Francisco.  In this episode we talk about his newest project Trail By Fire, a movie about CRPS (chronic regional pain syndrome).  CRPS is a very difficult diagnosis for the patient, family and caregivers and hopefully this film will bring more national/international attention to this diagnosis. 

 

In this interview we talk about:

 

* His motivation behind making the movie.

 

* What he learned from interviewing people living with CRPS.

 

* His hope for Trial by Fire

 

* Why he is so passionate about helping people living with CRPS (and diabetes).

 

* What it is like to be a caregiver to someone living with CRPS.

 

Charles is so passionate about getting the word out about CRPS and Trial by Fire is a powerful film from the patient's point of view.  Often times as healthcare professionals we see the patient for short snippets of time in their lives.  As a result we sometimes don’t get the "whole picture" of our patient and that is what I think Charles is doing with this film.  I look forward to seeing the finished product! 

 

 

 

Aug 17, 2015

 

As many of you know one of the biggest downsides of secondary education is the staggering amount of student loan debt.  This rate of student loan debt has increased substantially over the years so many millennials are especially mired in debt before they even start their first job.  I know first hand this can feel very overwhelming and quite frankly a little depressing.  I asked you (the audience) what questions you had for Bridget and I am so excited to bring you all the answers in this episode.

 

Bridget Casey is the author and creator of the financial blog Money After Graduation.  She has an undergraduate degree in Chemistry and an MBA in finance.  She is a passionate millennial on a mission to help others pay down their student debt and start investing the right way! 

 

Bridget is also offering a FREE eCourse called the Debt Crusher eCourse that you can enroll in here.

 

In this episode Bridget and I discuss:

 

* When should you consolidate your student loan debt

 

* What is her best advice for someone graduating with close to $100,000 in debt and starting with a job that pays around $60,000-$70,000 per year.

 

* The difference between having a personal finance advisor vs. online companies (like Learn Vest) for meeting your financial goals.

 

* Should your income go to paying off your student loan debt or investing (such a common question)

 

* Should you start paying off your student debt while still in school

 

* Strategies for paying off student loan debt fast.

 

Thank you all for the great questions!  This episode is sure to answer those questions and get you on the right path for investing and a plan for paying off those student loans!

 

Thanks for listening and have a great week!

 

Karen

 

 

 

Aug 9, 2015

Pain is an epidemic in so many countries around the world and physical therapists are uniquely qualified to be front line practitioners to help to quell this epidemic.  This episode will give you more information about how you as a healthcare worker can begin to tackle pain and create a safe place for your patients to excel.

In this episode I sit down with physical therapy and Phd candidate Dr. Eric Kruger.  Eric and I have known each for a few years and it was great to sit down and talk with him about his decision to go back to school for his Phd and all things pain and psychology. 

In this episode you will hear:

 * How his studies in applied experimental psychology changed his personal perception of pain.

 * How has his coursework changed the way he would treat his patients in future.

 * The importance of motivational interviewing.

 * The importance of our expressions and behaviors as clinicians and how they may influence our patient's pain (positive or negative).

* How can we change the narrative around pain for our patients.

 * How can we as practitioners help our patients plot a course through the uncertainty of pain.

* What is valued living for the patient. What is the difference between a value and a goal.

 * How can we properly build a solid foundation to treat our patients in pain.

 * The importance of collaboration with mental health practitioners in the PT world.

 * Why being like Ray Donovan or Olivia Pope might not be the best way to practice PT.

Eric is so relaxed and thoughtful with his responses it makes it very easy to learn from him and stay engaged with his thought process.  This was a fun interview so I hope you enjoy it as much as I did!

Have a great week,

Karen

 

 

Jul 27, 2015

Jo-Ná A. Williams, Esq. founded J.A. Williams Law P.C. – The Artist Empowerment Firm in 2011 to provide artists and entrepreneurs with ways to successfully navigate their careers and provide assistance with business, entertainment and intellectual property matters. She founded Artist Empowerment Group in 2013 to advise artists on business, branding and marketing. Some of her clients have written best-selling books, reached the Billboard Top 100, and been nominated for Grammys. She’s been featured in Marie TV, The Vocalist Magazine, Women In Music, ReverbNation, CDBaby and The New York State Bar Association’s Entertainment, Arts and Sports Law Journal.

**Disclaimer**
"This interview is for informational purposes only and should not be construed as legal advice of any kind. Jo-Ná Williams and J.A.Williams Law, P.C. assumes no liability for use or interpretation of any information contain in this interview. This interview should not be an alternative to obtaining legal advice from a licensed attorney in your state based on the specific facts of your legal matter. Jo-Na Williams is licensed to practice law in the State of New York only."

In this episode Jo-Na and I discuss the following:

  • How entrepreneurs may be losing money in their business by not being protected.
  •  How to chose the right corporate form for your business and how choosing the wrong one will cost you. 
  • Hiring employees: what you need to know to protect your business.
  • Independent contractors vs. employees: who should you hire.
  •  Best place to create a contract and what provisions need to be in a contract when hiring.  What to look for as an employer or potential employee.
  • Do non-compete agreements hold water.
  • The common mistakes entrepreneurs make with an online business.  I was totally blown away by this one!  There are so many legal considerations one must do when doing business online. 

The moment this interview ended I made an appointment to talk with Jo-Na about my business!  I have been working with her for years and am so grateful for her help!  No too many of use would walk down the street naked....don't leave your business naked and vulnerable either!

I hope you learned a lot in this podcast and if you like what you are hearing don't forget to subscribe to the podcast and tell your friends and family about it!  Also please feel free to tweet me! @karenlitzyNYC and follow Jo-Na Williams, Esg for more great legal tips!

Have a great week and stay healthy wealthy & smart!

Karen

Jul 20, 2015

In this episode I was thrilled to interview Dr. Sharon Dunn the current president of the American Physical Therapy Association.  Dr. Dunn is a breath of fresh air and she has the right attitude and leadership skills to usher in a new era for the APTA.  Her great Louisiana accent just adds to her charm!

 

 

 

In this episode we talk about:

 

 ·      Her days growing up in Louisiana and how that helped to shape her leadership skills and her decision to be a physical therapist.

 

·      How she first got involved in the APTA and her journey to becoming president.

 

·      Her BEST advice for those physical therapists who might be on the fence about getting involved in the APTA….hint it is super easy!

 

·      What were her personal challenges in taking over the reigns as president of the APTA.

 

·      What are the biggest challenges facing the profession of physical therapy

 

·      What steps can the APTA (remember if you are a PT you are the APTA…it is not just those with leadership positions) do to help with the challenges facing our profession.

 

·      How does Dr. Dunn change the negative connotation of a challenge to a positive (I have started using this brilliant mindset daily).

 

·      How physical therapists are uniquely qualified to accomplish the triple aim of healthcare.

 

·      What does Dr. Dunn have in common with Albert Einstein (aside from being crazy smart!).

 

 On the healthy Wealthy & Smart Community Board this week is the PT Day of Service.  Treating at a pro bono clinic. Working in a soup kitchen. Cleaning up a park... No matter where or how, we have the ability to positively impact change. Whether we call ourselves 'Physical Therapists' or 'Physiotherapists,' service embodies who we are, what we do, and how we act. Become a part of PT Day of Service™ as we join together to better the world!  The day of service will be October 17, 2015.  For more information click here.

 

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