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Healthy Wealthy & Smart

The Healthy Wealthy & Smart podcast with Dr. Karen Litzy features top experts in health, wellness and business with a particular focus on physical therapy. We take evidence based medicine and break it down making it easier to understand and immediately apply to your life. At Healthy Wealthy & Smart our goal is simple: to provide you with the best information to live a healthy and pain free life!
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Now displaying: December, 2016
Dec 26, 2016

On this week's episode I am joined by Julie Sias, SPT.  Julie is doctor of physical therapy student at Chapman University in Orange County, CA and has been one of the behind the scenes stars at Healthy Wealthy & Smart!  Julie has been the perfect addition to the podcast and has been instrumental in the growth and quality of the podcast!

In this episode we discuss:

- Our favorite episodes and why we loved them

- Why collaboration is key in business and life

- The exact tools we use to produce the podcast each week

- How to find people to work for you virtually

- What we have in store for you in 2017!

- and much more!

 

The resources we talk about in this episode:

 

A huge thank you to all of the listeners of the Healthy Wealthy & Smart podcast!  Your love has made this our best year yet and we want you to know that we appreciate more than words can say! 

Thank you, thank you , thank you!  We wish you all a very happy and healthy 2017!

xo

Karen, Julie and Kortne

Dec 19, 2016

On this week’s episode, Paul Potter joins me to chat about the elements of starting a cash practice from scratch. For more than 35 years, Paul Potter has successfully managed his own private practice and has authored On Fire: Ignite Your Passion with a Cash Therapy Practice and the Cash Practice From Scratch Course. He helps therapists fulfill their calling and create their own dream practice at his PaulPotterPT.com and CashPracticeFromScratch.com websites.

In this episode, we discuss:

-How to build an entrepreneur mindset and achieve professional freedom

-How to align your strengths with your ideal client base

-Why crafting a memorable patient experience will boost your practice and ultimately the profession

-The six essential steps therapists should take to launch a successful practice

-And so much more!

 

Paul encourages every therapist to build their own brand and style of care as a way to stay motivated. Paul states, “Every therapist should own their own practice whether in business for themselves or not.”

 

Competing in the marketplace comes down to one key factor. Paul stresses, “The therapist that will become a little bit more consumer focused and step out of the older models, save the best from the previous models and the heritage we have as a profession, and bring that into the new 21st century, those are the ones that will survive, do the best job and have the best patient experience.”

 

To have a sustainable business in the long term, crafting a memorable patient experience can be an important differentiator. Paul believes, “There is a consumer movement happening where they are taking control of their healthcare dollar.”

 

From Paul’s extensive experience, he has discovered that, “Private practice is born out of community and the more you can share that with accountants, my business friends, my wife, my good friends, those were so key in helping me launch a sustainable career that I still love 35 years later.”

 

For more information on Paul:

Paul is a physical therapist and mentor who lives in Nebraska with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice. He now guides therapists on how to start up their own practice at his website PaulPotterpt.com and podcast.

Paul created the Cash Therapy Success Academy because he believes in the power and impact of therapy entrepreneurs creating small business. Therapy provided in large organizations is essential and make no mistake we need it. But the real magic begins with entrepreneurs –born with the unique gift to build successful businesses.

Paul knows what it's like to begin a start-up for less than $100 when he lacked the necessary finances and self-confidence. He experienced what it's like to start all over when devastated by a life threatening diagnosis. After managing his own private practice for over 35 years Paul knows how valuable it is to have the support and guidance from family, friends and experienced mentors.

The Cash Therapy Success Academy exists to help entrepreneurs like you create a fulfilling and profitable practice for yourself and those you care about. We provide quality resources and training through courses, books, and coaching found on the PaulPotterPT.com blog and Cash Therapy Success Academy.

 

Social Media Links:

Facebook

Linked In  

Twitter

 

Resources discussed on this show:

StoryBrand by Donald Miller

 

Stay tuned for Cash Practice From Scratch launching January 3rd, 2017! Be sure to check out his blog for more great resources at PaulPotterPT.com. Paul welcomes any questions to his email heypaul@paulpotterpt.com.

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on the Top 10 Podcast Episodes of 2016!

Dec 12, 2016

On this week’s episode of the Healthy Wealthy and Smart Podcast, Christoph Trappe joins me to share how you can be an authentic storyteller in healthcare. Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies. 

In this episode, we discuss:

-Why healthcare practitioners should develop the skill of authentic storytelling

-How to promote your story to the world to make the largest impact

-Can ego sabotage your authentic story?

-How to craft a compelling and meaningful story

-And much, much more!

Christoph believes that differentiating your brand and attracting customer interest to your unique mission is the key to a successful practice. He stresses, “What it comes down to is whoever tells the best stories wins.”

Finding the best channels to disseminate your message is critical for growth. Christoph states, “Some people say it's not the best content that wins but it's the best promoted content that wins.”

While presenting to large audiences, Christoph discourages reliance on visuals and recommends stimulating a two-way dialogue. It is important to remember, “Story telling is a conversation even when people are not talking back.”

 

For more about Christoph:

Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories.

He is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies. Some of his awards include:

Christoph sits on two global boards to advance the art and science of authentic storytelling content marketing:

Content marketing in healthcare

In his role as senior director of content marketing + content creation at MedTouch, Christoph and his team handle content writing across all sizes of website projects and advise healthcare brands across the United States on blogging, social media and eNewsletter strategies and how to align those strategies with patient/member/donor acquisition efforts. The team also partners closely with clients as needed to implement strategies. A key part of the team’s success is its internal engagement with physicians and leaders who actively request their guidance.  The Content Marketing Institute has listed the team as a top global content marketing agency.

 

Resources discussed on this show:

Authentic Storytelling

Christoph's twitter

The Official Ted Guide to Public Speaking

Marketoonist

ZDoggMD Youtube

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do's and Don'ts of Social Media!

 

Dec 5, 2016

On this week’s episode of the Healthy Wealthy and Smart Podcast, Erin Jackson joins me to answer audience questions on healthcare law for physical therapists. Erin is a healthcare attorney, consultant, and health equity advocate. She also is a Managing Partner of Jackson LLP, a healthcare law firm in Chicago, and a Principal of Jackson & Co., a healthcare consultancy serving the compliance and business needs of providers and practices nationwide. 

In this episode, we discuss:

-Why every independent PT practice owner needs a Privacy Policies and Procedures manual

-How to know if your practice falls under HIPAA rules and regulations

-Can referrals and profit sharing be kickbacks?

-Creative solutions for pro-bono work

-What a good legal representative should know and how to find the right one for your practice

-Everything you need to know about treating Medicare patients if you’re an out of network provider

-And so much more!

 

Before committing to your first job, Erin encourages reading the fine print to ensure it is the right fit for you. She recommends to not, “take one that really isn’t going to allow you to treat in the way that you have spent all this time educating yourself to treat. You really deserve to be in an environment that advances your profession and professional existence in a way that matches your vision and all of your hard work for the past several years.“

 

There is a conflict of interest when incentivizing current patients to refer others to your clinic. Erin states the consequences are, “It potentially thwarts the accuracy of information about the quality of the services when people are getting financial benefit.”

 

Hiring a healthcare lawyer is essential when incorporating your practice to avoid unnecessary challenges. Erin states, “The number one mistake I see people making is they have had their accountants set up their businesses. Now most of the time this is okay if you're opening a widget store however different rules apply to opening healthcare practices.”

 

For out of network providers, the argument for treating Medicare patients has high risk. Erin stresses, “If you're not in trial and you haven't been caught or gotten in trouble for this stuff, I would say most people's risk tolerance is way too low to tolerate this sort of risk… If you want to see Medicare beneficiaries, then take Medicare.”

 

For more information about Erin:

Erin Jackson is a healthcare attorney, consultant, and health equity advocate. 

 

She is the Managing Partner of Jackson LLP, a healthcare law firm in Chicago, and a Principal of Jackson & Co., a healthcare consultancy serving the compliance and business needs of providers and practices nationwide. 

 

In addition to her healthcare practice, Erin serves as the President of the nonprofit organization Inspire Santé.  Using her healthcare knowledge and patient experience, she speaks to healthcare providers about the importance of maintaining a patient-centered practice. In the past year, she spoke at the APTA's Combined Sections Meeting, keynoted the Michigan Physical Therapy Association's conference, and appeared on podcasts like the APTA's MoveForward Radio.  In 2017, she will be speaking at physical therapy conferences around the country and expanding her reach as an educator, consultant, and advocate.

 

Websites:

Jackson & Co. Healthcare Consultancy

Jackson LLP Law Firm

 

You can get more great insight from Erin on twitter and from her persistent pain blog here and health law blog here!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do's and Don'ts of Social Media!

 

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