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Healthy Wealthy & Smart

Healthy Wealthy & Smart: Where Healthcare Meets Business. The Healthy Wealthy & Smart podcast, hosted by world-renowned physical therapist Dr. Karen Litzy, offers a wealth of knowledge and expertise to help healthcare and fitness professionals take their careers to the next level. With its perfect blend of clinical skills and business acumen, this podcast is a one-stop-shop for anyone looking to gain a competitive edge in today's rapidly evolving healthcare landscape. Dr. Litzy's dynamic approach to hosting combines practical clinical insights with expert business advice, making the Healthy Wealthy & Smart podcast the go-to resource for ambitious professionals seeking to excel in their fields. Each episode features a thought-provoking conversation with a leading industry expert, offering listeners unique insights and actionable strategies to optimize their practices and boost their bottom line. Whether you're a seasoned healthcare professional looking to expand your skill set, or an up-and-coming fitness expert seeking to establish your brand, the Healthy Wealthy & Smart podcast has something for everyone. From expert advice on marketing and branding to in-depth discussions on the latest clinical research and techniques, this podcast is your essential guide to achieving success in today's competitive healthcare landscape. So if you're ready to take your career to the next level, tune in to the Healthy Wealthy & Smart podcast with Dr. Karen Litzy and discover the insights, strategies, and inspiration you need to thrive in today's fast-paced world of healthcare and fitness.
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Now displaying: September, 2016
Sep 26, 2016

On today’s episode of the podcast, Sarah Ecker PT, DPT, PRPC joins me to discuss the STAND (Sustainable Therapy And New Development) Haiti Project which is a nonprofit organization working to provide continual, orthopedic care to Haitian communities most in need. Sarah is a physical therapist specializing in pelvic health and has been traveling the country as a "Travel Therapist," working in some of the United States’ most impoverished communities. Sarah is STAND's Director of Pelvic Health and is continuing to help further the mission of STAND and ensure that women in Haiti have improved access to pelvic health and education.

In this episode, we discuss:

- What is the STAND Haiti Project and how you can get involved

-How Sarah’s pelvic health specialty led to surprising insights while volunteering in Haiti

-How language and cultural barriers impact your treatment

-Advice for physical therapy volunteers traveling abroad

-And so much more!

 

While volunteering in Haiti, Sarah began to realize that her pelvic health training was in need for this female population. She states, “Are the infections prevalent and common there? Sure, but also with chronic infection comes chronic tissue changes. We were definitely seeing a lot of prolapse, general pelvic floor dysfunction, different tissue changes, and incontinence. Things that are very common ailments I've seen in patients in the States. Just no one has ever really examined these women before. There is really very little, if any, gynecologist care or care surrounding pregnancy.”

 

After breaking through the language and cultural barriers, Sarah discovered that many Haitian women were not being treated for common pelvic health issues. She then set out to lead a team to focus specifically on pelvic health treatment. Sarah believes, “This is a population we can do something about. Once we started having that conversation and digging a little deeper with the women we were seeing that were in child bearing ages, it was really coming to the surface that they think this is normal, and this is okay, and this is something they have to live with.”

 

Empowering the Haitian women by educating them on pelvic health dysfunction was important to reaffirm their experiences. Sarah discovered, “I think this was a game changer when I said, ‘We see patients like this all the time in the United States. I treat these patients all the time. These are normal symptoms that happen with different life changes and experiences as a woman going through pregnancy and childbirth.’ Just to see the look on their faces when their like, ‘Oh, this is not just me. This is not my fault that I have these problems.’”

 

Once cultural barriers are broken and patient-therapist trust is built, educating patients can lead to breakthroughs. She stresses, “The most powerful, impactful thing you can do is to just start the conversation. It has to start with you because you’re the clinician and you have the information regardless of whether you have trepidation around even breaching the topic in cultures that stigmatize sex or pelvic health or embarrassing issues more than we do in our native countries… it's really just educating, disseminating the information, letting people know these are common problems and it’s not their fault and most importantly you can do something about it. That's the message that translates through any culture and any population.”

 

For more information about Sarah:

Sarah Ecker, PT, DPT, PRPC received her Doctor of Physical Therapy degree from New York University in 2011 after working for several years in the science, medicine, and technology department of a publishing company in the New York City area. She fell in love with pelvic health early on in her physical therapy career and worked in the NYC area at a specialized practice during which time she received her Pelvic Rehabilitation Practitioner Certificate from the Herman and Wallace Institute. For the last few years, Sarah has been traveling the country as a "Travel Therapist," working in some of our nation's most impoverished communities in just about every setting imaginable. Last year, Sarah discovered STAND: The Haiti Project, volunteered for 2 weeks in May, and instantly fell in love with the project, the people of Haiti, and the amazing co-founders of the organization, Morgan Denny and Justin Dunaway. Sarah is committed to continuing to help further the mission of STAND, and as STAND's Director of Pelvic Health will help to ensure that women in Haiti have improved access to pelvic health and education. When Sarah is not working and traveling, she enjoys- well... traveling, cycling, anything that gets her outdoors, playing guitar, spending time with family, and home-brewing delicious craft beer.

 

For more information on STAND:

STAND (Sustainable Therapy And New Development) believes that freedom from pain and disability is a basic human right, not a privilege. In rural Haiti, only the highest socioeconomic class can afford medical care, but most people do not have access at all. This lack of access to the most basic care leads to widespread suffering from disabling pain and injury. These unaddressed ailments engender an environment where people lack the ability to work, farm, and care for themselves and their families. The social effects of this lack of care and community support are too often poverty, famine, and even death. By providing access to rehabilitative care, STAND aims to decrease disability and reverse its social effects on the populace. As a result, Haitians will be able to work, provide for their families, contribute to their communities, and ultimately enjoy a higher quality of life.

 

STAND: The Haiti Project is a 501(c)3 nonprofit organization working to provide continual, orthopedic care to Haitian communities most in need. To accomplish this, STAND will equip local health workers with a rigorous orthopedic curriculum. A competent team of Haitian practitioners will be able to provide relief from disabling pain and injury at STAND facilities year-round, allowing people to return to productive, happy, and fulfilling lives. You can give a man a fish, or you can teach a man to fish. We do both.

 

During our trips to Haiti, we work to restore people's functional mobility by providing comprehensive evaluation and treatment for a variety of conditions and injuries. Many have experienced traumatic and injurious events with no assistance or counsel from trained medical providers. Others are children born with orthopedic or neurological conditions. Each and every one of these people deserves a safe environment in which they can access quality and professional care. STAND provides manual physical therapy, wound care, patient education, orthotics, and the fabrication of prosthetics to meet the diverse needs of its patient population. Volunteer teams consisting of physical therapists, orthotists, prosthetists, general medical staff, educators, and students work to deliver these services to the highest standard. STAND also provides outreach programs to local hospitals, schools, orphanages, and assisted living facilities.

 

Ultimately, our clinics will be staffed year-round by STAND trained Haitian clinicians.

 

Sarah welcomes your questions via email (sarahecker123@gmail.com) to find more information on the winter trip with the STAND Haiti Project! Make sure to connect with Sarah on LinkedIn!

 

Check out the episode with Dr. Justin Dunaway and Dr. Morgan Denny about the STAND Haiti Project here!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do's and Don'ts of Social Media!

 

Sep 19, 2016

On this week’s episode, Dina Behrman joins me to share strategies for healthcare professionals on how to utilize publicity and public relations. Dina is a journalist-turned-publicity coach who is passionate about empowering business owners to get the best kind of publicity for their business to raise their profile, position themselves as an expert, build their brand, find new opportunities, reach new audiences, put their prices up and help more people.

In this episode, we discuss:

-Why you should start calling yourself an expert

-How introverts can break personal barriers and promote their brand

-How to pitch to the media and gain your brand access and coverage

-Dina’s top tips for attracting more publicity

-And much, much more!

 

The media often selects authority figures who are “experts” on a topic or field. As a healthcare professional, you have expertise and must learn to communicate and represent yourself as an expert. Dina suggests, “The main thing is to start seeing yourself as an expert, because especially if you're a health entrepreneur and you’ve got that expertise in a particular area then you want to be pitching yourself to the press as an expert and as someone who can talk knowledgably about a subject. A lot of people have an issue calling themselves an expert and it’s almost like they need someone to come along and say, ‘Yes, you're an expert’ as opposed to feeling very confident about saying you know what I really know my stuff.”

 

Sometimes introverts can be preoccupied with their own discomfort to pitch to a journalist. Dina suggests instead focusing on the huge benefits your expertise can provide to so many people. Dina recommends, “Having a bit of a mindset shift and thinking about it from the point of view of coming from a place of service and thinking whatever it is that you're sharing, if it’s your knowledge and your expertise that's going to be helping other people... The people that read that, it’s going to have a huge impact on them it’s going to really help them and the reason for getting that PR and publicity is that you can reach so many more people than you would be able to reach normally. So there is the potential for you to be helping so many more people and you’re doing something really good in the world by getting publicity and sharing your knowledge and your expertise and your experiences.”

 

Starting your publicity journey doesn’t have to be complicated. Often the very basics of your education are immensely valuable to the public and can start the conversation. “You only need to be a couple of steps ahead of the people you are talking to to be of help to them… Journalists can't possibly know all of the ins and outs of your industry the way that you do and so you're going to know more than they do and you're going to be useful to them… They don't have those years of training and everything that you have. There is so much value you can give even if it seems like it’s the basic level.”

 

For more information about Dina:

Journalist-turned publicity coach Dina Behrman is a PR and publicity expert who works with female entrepreneurs who are struggling to take their business to the next level. She helps them get their business seen and heard in the media so they can share their story and help more people, whilst gaining more followers, raising their prices and making more sales. She has featured as a PR expert in The Guardian, BBC Radio, Huffington Post, Raspberry Magazine, BussinesZone, YFS, Prowess, Women Unlimited, Business Rocks Magazine, amongst others.  Click here to download her media kit.

To get in touch, email her on dina@dinabehrman.com or click here to fill out a contact form.

 

Find Dina on social media: Facebook Twitter Pinterest LinkedIn

 

Make sure to grab her free publicity prep cheat sheet and check out her group program Business Fame School!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do's and Don'ts of Social Media!

 

P.S.S. Check out the inaugural Women in PT Summit here!  Sign up now as space is limited!

Sep 12, 2016

Thanks for tuning into the Healthy Wealthy and Smart Podcast! On this week’s episode, Dr. Christian Barton joins me to discuss the running retraining program. Dr. Barton is a physiotherapist in Melbourne, Australia who has published over 40 papers in Sports Medicine, Rehabilitation and Biomechanics journals and he is also an Associate Editor for the British Journal of Sports Medicine.

In this episode, we discuss:

-Current evidence on the optimal foot strike pattern

-Do traditional PT interventions have a place in a running retraining program?

-How to configure a physical therapy plan of care for limited office visits

-Managing expectations on recovery timeframes for runners

-The growth in wearable devices and how to use them in your practice

-And much more!

 

An important aspect of running retraining is educating patients on how they can self-modulate their technique while they run. Dr. Barton states, “When you're doing running retraining, it’s not trying to dictate the way someone runs for an entire run, but it’s giving them options that they can use throughout that run and try things. Often, if they do try these things, they can find a happy ground where they can run pain free again.”

 

Offering the most value to patients with limited office visits can be challenging. Patient education is integral so you can prioritize exercise rehabilitation and running retraining during your treatment sessions. Dr. Barton believes, “Most runners are incredibly motivated… If you’re giving them value in terms of their running and you’re giving them great guidance with their rehab and great guidance with their running technique and they can see that after a few months, they will probably pay for another couple of sessions to follow up and keep progressing things.”

 

Managing expectations and setting realistic goals is important for optimal patient satisfaction and outcomes. Dr. Barton stresses, “You have to talk to your patient. It’s about a shared decision process. I don’t think we get to dictate to every patient exactly what they need to do. We need to ask them that question at the beginning—what is the most important thing for you moving forward? Is there a short term goal you really, really want to get to... At the end of the day, it's about patient choice and working with them to their goals.”

 

The growth in technology allows physical therapists to make better clinical decisions and help with patient buy-in. Dr. Barton states, “[Technology] is just a great facilitator and a great way of measuring things. It’s educating the patient as well. It’s not only your analysis but it’s also your ability to educate the patient on what’s going on.”

 

For more on Dr. Barton:

Dr. Christian Barton is a physiotherapist who graduated with first class Honours from Charles Sturt University in 2005, and completed his PhD focusing on Patellofemoral Pain, Biomechanics and Foot Orthoses in 2010. Dr Barton’s broad research disciplines are biomechanics, running-related injury, knee pathology, tendinopathy, and rehabilitation, with a particular focus on research translation.

 

Dr. Barton has published over 40 papers in Sports Medicine, Rehabilitation and Biomechanics journals, and he is an Associate Editor for the British Journal of Sports Medicine.

 

Resources discussed on this show:

British Journal of Sports Medicine

British Journal of Sports Medicine Facebook

British Journal of Sports Medicine Podcast

British Journal of Sports Medicine App

Conversation with Dr. Claire Hiller

Hudl App

Kinovea Program

Coach's Eye App

Garmin Foot Pod

La Trobe University Sport and Exercise Medicine Research Centre Twitter

La Trobe University Sport and Exercise Medicine Research Centre Blog

La Trobe Sport and Exercise Medicine Research Facebook Group

Running Physio Twitter

 

Make sure to follow Dr. Barton on twitter to get exposed to more on the latest research!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do's and Don'ts of Social Media!

Sep 5, 2016

Happy Labor Day to the Healthy Wealthy and Smart Podcast family! On today’s episode, Amanda Goldman-Petri joins me to discuss how systems can lead to independence and where your business may land on the wealth pyramid. Amanda is the founder of MarketLikeANerd.com and an internationally renowned “Work Smarter, Not Harder” Online Marketing Coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort they put into their business.

In this episode, we discuss:

-Amanda’s life experiences and how she broke from the fee-for-service ceiling

-How to create organized systems that delegate tasks properly

-What is the wealth pyramid and how to achieve the end stage of wealth

-Goals and actionable steps for each stage of the wealth pyramid

 -And much, much more!

 

Fee-for-service businesses like physical therapy have a scalability challenge. Creative solutions are key to working smarter not harder and moving up the wealth pyramid. Amanda recommends to, “Shift from the one-on-one to the leveraged offer because that’s better for long term sustainability and start automating your marketing because sales, while they are great in the short term for fast cash, are manual and time intensive. The more you can automate your marketing going into leveraged offers, the more scalable and sustainable your business is going to be.”

 

A capable team is integral to gaining more control over your time commitment to your business. From Amanda’s experience, “I really like delegating as much as possible in my business not just because I believe it is the most scalable way to do it but because it frees me up to do those things that I really, really love.”

 

Understanding each stage of the wealth pyramid allows entrepreneurs to get a sense of how they should be prioritizing their goals. Amanda states, “There are a lot of business owners who get into business because they want to make an impact on the world but they are so consumed with the need for them to pay themselves, the need for them to make money, that they never have that opportunity to feel released enough to focus on how their business can serve a greater purpose. I think ultimately that’s where most business owners would love to be.”

 

It’s common for business owners to think that hard work is the only way to success and independence however that mindset should only be temporary. Amanda believes, “We become accustomed to this idea that things have to be hard, that you have to sacrifice, that you have to hustle, and business has to be difficult… As long as you work smarter, you can make more money with less effort and it can make your business feel seamless.“

 

For more on Amanda:

Amanda is the founder of MarketLikeANerd.com. She is an internationally renowned “Work Smarter, Not Harder” Online Marketing Coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort they put into their business. After overcoming poverty, child abuse, rape, teen pregnancy, and near death, Amanda was able to persevere and create her first $10K month within 4 months at the age of 22. She generated over $150K in her next business within 4 months at the age of 23, and in her first Market Like A Nerd launch she generated over $120K in 90 days while also expanding her business to 19 different countries.

 

She has helped clients turn $700 into $100K using Facebook ads, $300 into $16K using webinars, and sell out coaching programs completely within 90 days using free Facebook Group marketing strategies. Amanda has featured on major media outlets such as Small Business Trendsetters, ABC, CBS, NBC, FOX, The Huffington Post, Worth Magazine, International Business Times (and more) for her unique and nerdy approach to marketing. If you want to discover how to make more money while working less so you can screw hustle, screw sacrifice, and create a financially-free life full of impact and freedom, Amanda is the expert you need to talk to.

 

Resources discussed on this show:

Balanced Entrepreneur Facebook Group Community

Webinar: Welcome 50 ideal clients in 90 days 

 

Follow Amanda on Facebook, twitter, and LinkedIn and check out all of the amazing programs on her website Market Like a Nerd!

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog po

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