On this episode of the Healthy, Wealthy & Smart podcast, host Dr. Karen Litzy is joined by Dr. Stephanie Weyrauch and Dr. Jenna Kantor, co-hosts of the podcast and leaders in the physical therapy field. They discuss the state of physical therapy in 2023 and share their thoughts on the value statement of the American Physical Therapy Association (APTA). Stay tuned as they also reflect on their personal highs and lows of the year.
Time Stamps:
[00:02:48] The value statement by APTA.
[00:02:58] Utilizing media for promoting physical therapy.
[00:07:58] Rise of venture capital firms.
[00:11:54] Monopolization in private practice.
[00:13:37] The importance of relationships.
[00:18:23] Challenges of moving and starting a new practice.
[00:21:36] Challenges in private practice.
[00:26:41] Vet your vendors, ask for referrals.
[00:30:55] Choosing a word for the year.
[00:35:14] Friendship and gratitude.
More About Stephanie and Jenna:
Dr. Jenna Kantor, PT, DPT runs her own private practice, Jenna Kantor Physical Therapy, PLLC, and an online wellness program for performing artists called Powerful Performer. She is licensed to treat in New York and Pennsylvania.
Upon graduating, Jenna Kantor worked professionally in musical theatre for 15+ years then found herself ready to move onto a new chapter in her life. Jenna was teaching ballet to kids ages 4 through 17 and group fitness classes to adults. Through teaching, she discovered she had a deep interest in the human body and a desire to help others on a higher level. She was fortunate to get accepted into the DPT program at Columbia University.
Dr. Kantor co-founded and runs Fairytale Physical Therapy which brings musical theatre shows to children in hospitals. She hosts the Dance PT Podcast and guest hosts on the podcast Healthy, Wealthy, and Smart. She has served as the NYPTA SSIG Advocacy Chair, the NYC Conclave 2017 committee, NYPTA Social media committee, was the NYPTA Public Policy Student Liaison, and co-founded the NYPTA SSIG. Dr. Kantor won the APTA PPS Business Concept Contest and made the top 40 List for an Up and Coming Physical Therapy with UpDoc Media before graduating PT school.
Jenna Kantor currently volunteers with the PPS Marketing & PR Committee and is the website builder for the American Academy of Physical Therapy. She provides complimentary, regular online content that advocates for the physical therapy profession.
Stephanie Weyrauch, PT, DPT believes in a world where anyone can live a pain-free, fulfilling life. She takes a full-body holistic approach to patient care, identifying the underlying cause of your pain to reduce and often eliminate it so you can get back to doing what you love. She considers not just your pain problem but also your mindset and social situation to treat YOU the whole person--not just a body part.
Dr. Stephanie started her career working in a small private practice in rural Minnesota, where providers were so sparse that people traveled across the region to receive care. Many of these patients were new moms, people with pelvic pain, or women suffering from menopausal symptoms who struggled to find a provider who listened to their concerns and addressed the source of their discomfort. When Dr. Stephanie moved to urban Connecticut, she noticed the same problem: People had difficulty accessing the pelvic floor physical therapy they needed--due to a lack of specialist providers, time constraints, and limitations from insurance companies. These experiences influenced Dr. Stephanie to focus her practice on orthopedics and pelvic floor physical therapy and make it convenient for people to access high-quality care.
With MovementX, her physical therapy practice is 100% mobile–she provides care in the comfort of your home, gym, or office. She brings a mobile treatment table and helps you decrease pain, increase strength/mobility, prevent injury, restore function, and coordinate your care plan. Wherever & whenever you need care, she can be there. It's convenient, valuable, & personalized to whatever you need. Call or text the number above to get directly in touch with her, and you can have a free phone consultation about what health goals you want to accomplish with specialized physical therapy care. Or click here to request care with her today.
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In this episode, I am joined by Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing. Amanda emphasizes that business owners should not feel intimidated by PR. She encourages them to explore how PR can benefit their business and enhance its success and visibility. Amanda acknowledges that even if business owners are unfamiliar with PR, there are ways they can leverage it to their advantage. She suggests that her book, "PR Confidential, Unlocking the Secrets to Creating a Powerful Public Image," could be valuable for understanding PR and its potential benefits. Ultimately, Amanda's message is that PR offers valuable business opportunities, and it is worth exploring how it can be utilized effectively.
Show notes:
[00:01:40] Writing in PR.
[00:03:49] Earned media in public relations.
[00:09:26] Different components of PR.
[00:12:08] Repurposing information on social media.
[00:16:06] Overly rehearsed speeches.
[00:19:40] Insight in musculoskeletal care.
[00:24:09] The role of technology.
[00:26:22] Press release distribution services.
[00:31:09] Don't be intimidated by PR.More About Amanda:
Amanda Proscia is the co-founder of Lightspeed Public Relations and Marketing. Before founding Lightspeed, Amanda worked in a variety of other agencies and businesses, spanning from the very large ones to the very small. An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own, if they just understood what it is.
Resources from this Episode:
Amanda’s book: PR Confidential, Unlocking the Secrets to Creating a Powerful Public Image
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In this episode, I am joined by Lisa Blue, the Chief Clinical Innovation Officer with Providertech. Lisa discusses the intersection between patient engagement and technology. She explains that patient engagement is when patients respond in the expected way, such as reaching out to healthcare providers or responding to calls or texts. Lisa emphasizes the importance of user-friendly technology for healthcare professionals and patients. She addresses the misconception that technology worsens patient engagement and highlights how it can help improve engagement. Tune in to learn more about the role of technology in patient engagement.
Show notes:
[00:02:20] Patient portals and usability.
[00:05:28] Lack of interoperability.
[00:09:33] Challenges in implementing technology.
[00:13:28] Patient interaction challenges.
[00:16:02] Transforming healthcare practices through technology.
[00:19:22] Behavioral economics in psychology.
[00:24:18] Engaging patients through personalized messages.
[00:29:34] A message library for patients.
[00:32:09] Making engagement easy for patients.
[00:36:04] Simplifying healthcare technology.
[00:39:11] ProviderTech and contact information.
More About Lisa Blue:
Lisa Blue is the Chief Clinical Innovation Officer with Providertech, which offers technology solutions to address the complexity of scaling patient engagement while improving operational efficiencies. She is an enthusiastic population health leader who believes that doing healthcare differently, and better, is possible. She is a registered nurse with clinical experience from acute care to FQHCs, giving her the ability to effectively translate and enhance healthcare workflows. She earned her Diploma of Nursing from St Elizabeth Hospital Medical Center in Ohio, her Bachelor of Science in Nursing at Grand Canyon University, and her Master of Healthcare Innovation from Arizona State University, where she also was adjunct faculty from that program.
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