In this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy welcomes Neil Trickett, a physical therapist and former private practice owner who has transitioned into a marketing guru. Neil shares his journey from being a physical therapist to leading a successful multi-seven-figure marketing agency, Practice Promotions. He discusses his passion for helping PT owners grow their businesses and achieve their desired lifestyles. The conversation highlights the importance of effective marketing strategies in the physical therapy field and provides valuable insights for clinic owners seeking to increase patient volume. Tune in to learn helpful tips on how to leverage marketing for your practice's success!
Time Stamps:
[00:01:20] Physical therapy career journey.
[00:06:40] Working with your spouse.
[00:10:03] Business partnership dynamics.
[00:13:21] Marketing for healthcare practitioners.
[00:15:10] Patient relationship marketing strategies.
[00:22:07] Marketing audit for practices.
[00:23:11] Online discoverability in healthcare.
[00:28:04] Website design and patient marketing.
[00:32:18] Marketing investment and metrics.
[00:36:20] Marketing planning and budgeting.
[00:39:00] Learning and executing quickly.More About Neil Trickett:
Neil is a physical therapist, former private practice owner of 8 years, and CEO of Practice Promotions, the leader in marketing strategy, digital marketing, websites, and print marketing for the PT industry. With 20 years of real-world experience, Neil has helped over a thousand PT clinic locations across the US and Canada, implement the right marketing strategies and systems to exponentially grow their new patient numbers.
Neil and his wife, Amy co-owned their successful physical therapy practice in Boynton Beach, FL for 8 years, developing marketing strategies and systems along the way. He has dedicated his career to helping elevate the profession of physical therapy in the public, by empowering rehabilitation practices to successfully market themselves to their local communities.
Resources from this Episode:
Practice Promotions on Facebook
Practice Promotions on Instagram
Practice Promotions on YouTube
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In this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy welcomes Campbell Will, an integrative physiotherapist and breathwork educator, to discuss the significant impact of breath on health and performance. Campbell shares his journey from traditional physiotherapy to specializing in breath work, highlighting the role of proper breathing in enhancing performance and reducing stress. He emphasizes the importance of shifting the focus from disease to health and how breath can serve as a powerful tool for achieving balance and well-being. Tune in to discover valuable insights on how breathwork can transform your approach to health and self-regulation.
Time Stamps:
[00:02:19] Importance of breath in health.
[00:06:13] Defining breathwork and its impact.
[00:06:54] Breathwork and nervous system health.
[00:10:03] Breathing and emotional state.
[00:13:45] Breathing's impact on health.
[00:18:01] Dysfunctional breathing effects.
[00:20:59] Dysfunctional breathing and posture.
[00:26:01] Breathwork and assessment importance.
[00:29:47] Breathing as a present anchor.
[00:31:41] Nervous system and breathwork.
[00:34:18] Nervous system's role in healing.
[00:39:15] Breath awareness and self-empowerment.
[00:41:40] Awareness as a foundational piece.
[00:45:03] Vulnerability in professional practice.
More About Campbell Will:
Campbell Will is an integrative physiotherapist with a primary focus on the role of the breath on human health and performance. His experience spans ICUs, neurosurgical wards, elite athletes and private practice. Across this spread of clinical settings he noticed a widely unaddressed commonality; breathing. When done correctly, it elevates and enhances performance. When done poorly, it drives dysfunction.
Campbell utilises his diverse background and experience to help practitioners shift their focus from disease and dysfunction to health, happiness and freedom. His holistic, multidisciplinary approach focuses on restoring balance to body, mind, emotions and energy. Campbell views the breath as a tool accessible to all, providing the foundation for optimal health and well-being.
Resources from this Episode:
Free Gift: Fundamentals of Breath : A Self Paced Breath Correction Program (coupon BREATHE20 for 20% off)
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In this episode of the Healthy, Wealthy, and Smart Podcast, host Karen Litzy welcomes back Jamey Schrier, a physical therapist, bestselling author, and CEO of Practice Freedom U. They discuss the importance of helping and impacting others through their professions, as well as the growth and evolution of both Karen’s and Jamey's businesses. The conversation delves into the traps of growth that many entrepreneurs face, highlighting how new challenges can arise as companies expand. Jamey shares insights on navigating these obstacles to ensure continued success and fulfillment in one's practice. Tune in for valuable strategies on overcoming the challenges of business growth and making a meaningful impact in your field.
Time Stamps:
[00:01:39] Growth traps in business.
[00:05:14] Growth phases of business.
[00:10:51] Choosing your own path.
[00:12:36] Overcoming feelings of inadequacy.
[00:19:21] Company values attract staff.
[00:23:25] Draining joy in work.
[00:25:56] Expansion phase challenges in business.
[00:30:22] Business growth and scalability.
[00:35:01] Profitability in business phases.
[00:40:17] Knowing what you want.
[00:41:32] Practice Freedom U quiz.
More About Jamey Schrier:
Jamey Schrier, P.T. is a best-selling author, speaker and CEO of Practice Freedom U, a business training and coaching company. Jamey is former private practice owner and his book, The Practice Freedom Method has helped scores of practitioners Treat Less, and Earn More, and enjoy a life they deserve.
Resources from this Episode:
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In this episode of the Healthy, Wealthy & Smart Podcast, host Karen Litzy is joined by orthopedic physical therapist Matt Huey to discuss the importance of building independence with patients through effective communication and empowerment. With nearly 15 years of experience in outpatient orthopedics, Matt shares his diverse PT background. He dives into strategies for meeting patients where they are in their healing journey and fostering a collaborative environment in therapy. Tune in to discover how to enhance patient empowerment and promote more effective therapeutic relationships.
Time Stamps:
[00:03:12] Patient empowerment through education.
[00:04:42] Soft skills in physical therapy.
[00:11:23] Building patient independence in therapy.
[00:12:20] Mechanical pain explanation.
[00:18:02] Home exercise consistency challenges.
[00:19:36] Incorporating exercise into daily routine.
[00:23:13] Effective communication in therapy.
[00:27:47] Honesty in patient treatment.
[00:32:28] Special tests in therapy.
[00:35:15] Patient communication and independence.
[00:40:38] Asking questions for growth.
[00:00:00] Health, wealth, and smart living.
More About Matt Huey:
With nearly 15 years of experience as a physical therapist, Matt has established himself as a highly skilled clinician in the realm of orthopedic care, both in patient care and clinical expertise.
Matt earned a diploma in Mechanical Diagnosis and Therapy (MDT), showcasing his mastery in assessing and treating musculoskeletal disorders. He is also a Fellow of the American Academy of Orthopaedic Manual Physical Therapists (FAAOMPT), which reflects advanced skills in manual therapy approaches.
Matt has demonstrated leadership by operating clinics throughout his career, leading them to deliver the highest quality care and serving the profession through various roles. In his time, he has not only assisted in the passage of the licensure compact bill into law, but also brought about a motion for the APTA to support pay transparency as a way to help improve wage disparities.
Matt has also leveraged social media as a way to not only entertain people through humor, but also educate a wider audience about
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