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Healthy Wealthy & Smart

Healthy Wealthy & Smart: Where Healthcare Meets Business. The Healthy Wealthy & Smart podcast, hosted by world-renowned physical therapist Dr. Karen Litzy, offers a wealth of knowledge and expertise to help healthcare and fitness professionals take their careers to the next level. With its perfect blend of clinical skills and business acumen, this podcast is a one-stop-shop for anyone looking to gain a competitive edge in today's rapidly evolving healthcare landscape. Dr. Litzy's dynamic approach to hosting combines practical clinical insights with expert business advice, making the Healthy Wealthy & Smart podcast the go-to resource for ambitious professionals seeking to excel in their fields. Each episode features a thought-provoking conversation with a leading industry expert, offering listeners unique insights and actionable strategies to optimize their practices and boost their bottom line. Whether you're a seasoned healthcare professional looking to expand your skill set, or an up-and-coming fitness expert seeking to establish your brand, the Healthy Wealthy & Smart podcast has something for everyone. From expert advice on marketing and branding to in-depth discussions on the latest clinical research and techniques, this podcast is your essential guide to achieving success in today's competitive healthcare landscape. So if you're ready to take your career to the next level, tune in to the Healthy Wealthy & Smart podcast with Dr. Karen Litzy and discover the insights, strategies, and inspiration you need to thrive in today's fast-paced world of healthcare and fitness.
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Now displaying: Page 1
Dec 12, 2016

On this week’s episode of the Healthy Wealthy and Smart Podcast, Christoph Trappe joins me to share how you can be an authentic storyteller in healthcare. Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies. 

In this episode, we discuss:

-Why healthcare practitioners should develop the skill of authentic storytelling

-How to promote your story to the world to make the largest impact

-Can ego sabotage your authentic story?

-How to craft a compelling and meaningful story

-And much, much more!

Christoph believes that differentiating your brand and attracting customer interest to your unique mission is the key to a successful practice. He stresses, “What it comes down to is whoever tells the best stories wins.”

Finding the best channels to disseminate your message is critical for growth. Christoph states, “Some people say it's not the best content that wins but it's the best promoted content that wins.”

While presenting to large audiences, Christoph discourages reliance on visuals and recommends stimulating a two-way dialogue. It is important to remember, “Story telling is a conversation even when people are not talking back.”

 

For more about Christoph:

Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories.

He is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies. Some of his awards include:

Christoph sits on two global boards to advance the art and science of authentic storytelling content marketing:

Content marketing in healthcare

In his role as senior director of content marketing + content creation at MedTouch, Christoph and his team handle content writing across all sizes of website projects and advise healthcare brands across the United States on blogging, social media and eNewsletter strategies and how to align those strategies with patient/member/donor acquisition efforts. The team also partners closely with clients as needed to implement strategies. A key part of the team’s success is its internal engagement with physicians and leaders who actively request their guidance.  The Content Marketing Institute has listed the team as a top global content marketing agency.

 

Resources discussed on this show:

Authentic Storytelling

Christoph's twitter

The Official Ted Guide to Public Speaking

Marketoonist

ZDoggMD Youtube

 

Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!

 

Have a great week and stay Healthy Wealthy and Smart!

 

Xo Karen

 

P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on The Do's and Don'ts of Social Media!

 

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